4 Branding Top Tips

When it comes to branding, most people think about logos and colours, but branding is about more than just recognisability. It is about the impact that you have on a customer and how it sends a message. The first impression can say a lot about your company, its values, and what it does. Keep reading to find out what our top branding tips are here at Mango&Wild…

1. ๐‚๐ฅ๐ž๐š๐ซ๐ฅ๐ฒ ๐ˆ๐๐ž๐ง๐ญ๐ข๐Ÿ๐ฒ ๐˜๐จ๐ฎ๐ซ๐ฌ๐ž๐ฅ๐Ÿโ €

While catchy names and cool graphics can be interesting, they do not do a great job of telling your story. Your company name, logo, and slogan should provide insights into what you do and the products or services you offer. If you miss this opportunity, you will spend valuable time and energy on explaining the basics. That is time that could be used to further develop a relationship or share key benefits.

2. ๐‹๐ž๐ญ ๐˜๐จ๐ฎ๐ซ ๐๐ซ๐š๐ง๐ ๐“๐ž๐ฅ๐ฅ ๐€ ๐’๐ญ๐จ๐ซ๐ฒ

Let your name, slogan, and logo tell a story. Having a clear message behind your business will allow the consumer to grasp the company more.โ €

3. ๐‚๐จ๐ง๐ฌ๐ข๐๐ž๐ซ ๐–๐ก๐š๐ญ ๐˜๐จ๐ฎ๐ซ ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐–๐ข๐ฅ๐ฅ ๐“๐ก๐ข๐ง๐คโ €

We have been a part of a lot of new logo designs and are regularly surprised that the customer is not considered during the process. Most times, the logo, slogan, and company name are thought of by the entrepreneur before having even one customer. Define your customer, then create your brand to attract that customer.

4. ๐€๐ฌ๐ค ๐–๐ก๐ฒ ๐˜๐จ๐ฎ ๐€๐ซ๐ž ๐ƒ๐จ๐ข๐ง๐  ๐“๐ก๐ข๐ฌ

You have a business that sells a product, but why do you sell that product? Of course, we all want to make money, but selling something to make money won’t motivate the consumer to buy into your brand. Ask yourself: What difference will it make in the lives of the consumer who buys it? Start by building a foundation of who and why you are selling what you sell and work up from there. โ €
Want help with branding, then contact me today.

Leave a Reply

Your email address will not be published.