4 Branding Top Tips
1. 𝐂𝐥𝐞𝐚𝐫𝐥𝐲 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐘𝐨𝐮𝐫𝐬𝐞𝐥𝐟⠀
While catchy names and cool graphics can be interesting, they do not do a great job of telling your story. Your company name, logo, and slogan should provide insights into what you do and the products or services you offer. If you miss this opportunity, you will spend valuable time and energy on explaining the basics. That is time that could be used to further develop a relationship or share key benefits.
2. 𝐋𝐞𝐭 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐓𝐞𝐥𝐥 𝐀 𝐒𝐭𝐨𝐫𝐲
Let your name, slogan, and logo tell a story. Having a clear message behind your business will allow the consumer to grasp the company more.⠀
3. 𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐖𝐢𝐥𝐥 𝐓𝐡𝐢𝐧𝐤⠀
We have been a part of a lot of new logo designs and are regularly surprised that the customer is not considered during the process. Most times, the logo, slogan, and company name are thought of by the entrepreneur before having even one customer. Define your customer, then create your brand to attract that customer.
4. 𝐀𝐬𝐤 𝐖𝐡𝐲 𝐘𝐨𝐮 𝐀𝐫𝐞 𝐃𝐨𝐢𝐧𝐠 𝐓𝐡𝐢𝐬
You have a business that sells a product, but why do you sell that product? Of course, we all want to make money, but selling something to make money won’t motivate the consumer to buy into your brand. Ask yourself: What difference will it make in the lives of the consumer who buys it? Start by building a foundation of who and why you are selling what you sell and work up from there. ⠀
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