E-marketing can feel overwhelming and confusing on what you should do, so here are 5 key things which will help you get your e-marketing right.
E-marketing is as long as a piece of string… It is such a generic term for some very different techniques. But they’re all about marketing your business electronically and include websites, email marketing, Adwords, SEO, web advertising, e-newsletters and everyone’s New Best Friend, social media.
Electronic marketing is about being instant, reaching a large number of people quickly –potentially globally, it’s about two-way communication and it’s measurable if you do it correctly. It’s very much within your control and can easily be tweaked if you need it to be.
Any marketing is pointless unless you know what you’re expecting, and e-marketing is no different. There is no point using one of the most measurable marketing approaches, if you don’t know what you’re actually measuring and why. It’s about responding to your business objectives and also managing your own expectations.
e-marketing methods allow you to target very specific audiences, so make the most of it as niche markets are easier to reach:
e-marketing is about creating, building up, and capitalising on the relationships you have with your clients; it’s about keeping a conversation going. So don’t just do something once and expect it to work!
There’s a fine line between relevant and spam! If you’re not relevant, you’ve missed an opportunity and potentially burnt that lead… Irrelevant Adwords or ads that lead to an irrelevant landing page won’t get you the results you want.