A feature that Instagram has just released. Have you got the new Instagram Guide Tool and are wondering what it is? There has been a lot of change recently on Instagram, with one being the new layout design and now they have also launched a new way of sharing scrollable content – Instagram Guide Tool.
What Is The Instagram Guide Tool?
Think of guides like an e-book or a blog, a formative piece of content all in one place that is an easy way to digest. Guides are a way to share scrollable content. It’s a way to share helpful information, tips, recommendations and so on but all in one place.
Now we have run through the basics of what the Instagram Guide Tool is but now, let’s talk more about how to use and create them…
Did you know – Instagram actually created guides for the health and wellness sector to provide more resources to people struggling during COVID-19. However, this new feature is being rolled out to all, so if you don’t have it yet like me you will soon.
How To Create An Instagram Guide?
Not only have Instagram brought out a new feature they have also updated their layout and here’s what you need to do!
- Click the + button
- Click on ‘Guide’
- Choose which Guide Type (place, product, or post)
- Select the posts that you want to add
- Add your title (like what you would name your e-book/blog)
- Add a cover image
- Add your text to each post
- Post the Guide or save it as a draft for later
What Each Instagram Guide Type Means
- Products are only to be used to curate products available in the Instagram shop of yours.
- Place is to recommend locations, cities and beyond
- Posts are there for posts you have created or saved to formalise a type of e-book or blog (lots of content in one easily digestible place)
The different guide types have been created to suit all creator’s needs. And really are a versatile way that can be used to share inspirations, tips and tricks, stories, or guidance.
I can’t wait to start using this tool as I believe it is a great tool for brands or businesses looking to add a little extra context to their Instagram. It allows you to give more clarity on your offering as a business by providing more informative information.
I can’t wait to start using this new feature but for now, I’m going to have to gain my excitement and satisfaction through you, so don’t forget to share your guides with me to see. #mangoandwild or tag @amy_mangoandwildmarketing on Instagram and get sharing, if not drop a comment on here and let me know how you found the guides.
If you’re worried or struggling with what to use this feature for then here is a Guide to content Ideas:
- Industry Tips & Tricks
- Inspirational Quotes
- Your offering (products or services)
And remember I’m here to help so if you’re not sure about the Instagram Guide Tool, contact me.
BONUS: Best Practices For The Instagram Guide Tool
So you’ve ready this blog and maybe now you are ready to start using the new Instagram Guide Tool! If so then here are some bonus tips to help you on your journey!
Tip One: Think About Your Audience
When it comes to using the Instagram Guide Tool it’s a place of organisation. It allows your followers or new potential followers to quickly find content. This means it allows them to know if what you sell can help quickly or if what you post is of value and relevant to them.
So think about what Instagram content your audience has been engaging with most, and use this information to influence your Guides content.
For example my audience here is full of business owners, freelancers and marketers like me. These people are all on the lookout for marketing tips and tricks. So knowing that means I can create an Instagram Guide or number of Instagram Gudies so Marketing Tips. One could be for SEO and another for social media and so forth. The key is by doing this it’s putting all of what they want in one place!
Tip Two: Share Instagram Guides in Stories
Since Instagram Guides aren’t shared on your main feed, people may not know they are there, or that you have updated them, so give them an extra boost by sharing on your stories. Also it’s so easy! You can do this the same way you would share a grid post.
Here’s how to share Instagram Guides in Stories:
- Open your Instagram Guide
- Tap the paper airplane icon in the bottom left-hand corner
- Select “Add guide to your story”
It’s that simple!
Tip Three: Use Guides to Build Strategic Relationships
Guides are a great way to shine a spotlight on brands, creators, or peers in your network — which can be huge for profile and network building.
If you are a business within a specific niche, you could create a guide that highlights your top 5 inspiration accounts. Another way could be creating a guide on your favorite podcasts. These are all great ways to get attention, open up the conversation, and who knows — they might feature you in a Guide in the future!
This is just one of the ways the Instagram Guide Tool can help with relationship-building.
I hope you’ve found this post useful and I would love to know what you think of this feature? Join the conversation by following Mango&Wild on Instagram!