It’s also worth looking to see if you have a good mix of content types. Give your Instagram grid a mix of:
As well as promotional captions, personal captions, and story telling captions
It’s not all sell, sell, sell
Remember at the start we said Instagram likes you to use all the tools so if you want to get your business out there keep doing just this. Also don’t forget, you can use 30 hashtags on each feed post, so use them! But ensure you make sure they are relevant to what your post is showing and keep a track of which ones work best for you, while also mixing it up a bit to get the best reach. Hashtag strategy is a whole other blog post, but it’s worth remembering that hashtags and even locations have their own stories and can be followed. So is it worth the effort!
A great app for hashtags is Flick (thank me later).
Are you using this feature? If not, get on it… It’s great for growing engagement, awareness and reach (which is great for sales!)
Again you can carry branding across into these. But make sure you are using the tools available to grow reach through polls & questions.
Also did you know you can use up to 10 hashtags on each story? Again use these and hide them behind a gif, or colour them the same as a bit of background so it doesn’t distract… This is the same with location.
Lives is a great way to engage with your audience. People can join your live, which makes it a great option for doing an interview. There are some great executions using Live, so if you haven’t already jumped on that train and it look useful to your goals, dive in!
It truly is a great way to connect with your audience, build engagement and connection with others. you can even get others within you neiche to join. Why not make a weekly or monthly theme where you speak on a particular topic with someone else?
Now IGTV is really under-utilised, but rumor has it, those who use it are more likely to end up on the explore page and therefore opens up the potential to increase reach. You can ‘Swipe up’ in stories to IGTV videos, regardless of follower count, which makes it easy to sign post to those longer video edits.
If video is in your strategy and you already have some excellent YouTube videos, why not upload the most popular ones here over time to make the most of the platforms exposure.
5. The Shop
Yes, if you sell products or services, you can add these to both feed posts and stories so people can tap to shop what you’re talking about. Make it easy for your audience to buy!
This is great for so many small businesses. So if selling more is on your goal list (and I’m pretty sure it will be) then this has to be something you want to implement, ASAP.
Now, this section is again a blog post all on it’s own, so I’ll keep it brief here. But I wanted to cover it off, so that you could measure those all important goals that you set at the start. Also this to me is the most important and my favourite part.
First, you’ll want to ensure you have a business account to get the full benefits of insights.
This is where you can measure your quantifiable goals and even some of your qualifiable ones too!
Here you can see follower increase, locations, demographics like gender and age. So, if you want to expand audience in a certain country or a certain age group, here is where you can keep track of that and check in that you are meeting it.
It’s also really helpful to give you an indication of where your followers are online, which is great to help you identify the best days and times for your account and posting.
Here you can keep track of interactions, such as profile visits, web clicks and emails. This is where you can measure conversions of these, should this be one of your goals.
Then it goes into discovery to see reach and impressions, which again will help you monitor your exposure. When you compare this with follower growth, you can tell if your content is converting to follows over a period of time.
This allows you to really dig deep into each pie of content from your feed, stories and so forth. This is a great place to help you identify what type of content is the best performing for you. i.e quote posts, videos, stories etc so you can do more of what works and less of what doesn’t.
I really recommend sticking to just a couple of metrics overall here, otherwise you’ll get overwhelmed and get ‘statistic glare’.
Another important factor on Instagram is how you are communicating and engaging with your following. You’ll want to ask yourself the following questions:
Are you responding to DM’s (even the hidden ones)?
Are you liking and replying to comments on your feed? Especially when you put a post live. Hang around and make sure you’re replying straight away.
It’s important to regularly check your followers for fakes or bot accounts, as this will impact on your engagement rate. So I recommend checking and clearing these out regularly.
It’s also worth keeping an eye on these as accounts follow you day to day, by vetting their accounts and blocking any who look a bit spammy, with no photos, no followers etc.
A lot to do but that’s it… I really recommend doing this at least every quarter to keep your Instagram strategy and account in check.