We now move into setting goals to meet those intentions and from this depending on what intentions you set, sometimes a month might be a bit too short to get some of the big goals done.
So, it’s important to have both yearly and monthly goals, but between those, also quarterly goals.
And if you’re not yet doing it, I absolutely recommend you try it! It can take your goals setting (and achieving!) to a whole another level!
Here are 4 tips for setting actionable goals supported by intentions
1. Identify your ‘why’
Before you actually set any goals or intentions, first identify why you want to achieve them and how your life may be better as a result. “Any type of change is hard, and this ‘why’ is something you can hang on to when things get challenging,” think about how your current business is meeting those why(s)? and then think about how do you want your business to look and feel by the end of the year?
2. Get clear on what you don’t want
If you’re not sure exactly which goals or intentions to set, it can be helpful to reverse engineer the process and first get clear on what you don’t want to experience moving forward. Often thinking about what we want can feel overwhelming and sometimes looking at it in a different way of what we don’t want allows this to become an easier process and clearer.
3. Focus on it step by step
While setting big, dramatic goals is great in theory, they can sometimes feel a bit overwhelming. Trust me I know! I am not a great goal setter and always am too full of ideas that I can’t seem to choose a goal or goals that are dreams as well as the reality of being achievable and the problem with this is as humans when we don’t achieve something we want its natural to feel down and this isn’t the goal we want.
4. Make them ‘SMART’
Once you’ve nailed down your goal, I recommended turning these into SMART goals. This means you are allowing your goals to be specific, measurable, achievable, relevant, and time-bound.
This then allows you to determine what metrics you will use to measure and track your progress because how do you know your meeting those goals if you’re not monitoring and measuring them!
This to me is the biggest and most important step to goal setting.
Metrics are a way to measure your goals, they are an indicator of success but ensure you pick ones that are relevant to what you need. Metrics can include things like sales, enquirers, how many followers gained on social media, how many messages.
From these tips, if you are still not sure, then here is an example of the process.
• Communicative – to connect with current and new clients through retention on email marketing to make new sales.
• To increase online sales by 20% in the next 12 months
• To retain current customers by 20% through email marketing over the next 12 months
So, from this it allows you to investigate things further and see what is and isn’t working to meet those goals and how you can make a change. For example, if one email had a 20% email open rate and the second month had a 30% email open rate, what changed, why? It allows you to see what’s changed and how your next email can be improved to meet the end goal.
I hope you have found this useful in your business planning. If you are unsure of anything or want a little support, I’d be happy to help. Contact me today!