SEO Copywriting FOR BEGINNERS!
SEO is a word I see a lot of confusion around, and I get it, it changes all the time, and it’s time-consuming. But don’t worry, I’m going to help you with your SEO copywriting skills.
So nevertheless, to help you cut out the jargon and make SEO simple, let’s go through some basic tasks you can do to improve your website’s SEO without wanting to cry and burn your computer.
Learn the 5 basic tips required to have successful SEO optimised content on your digital platforms.
1. SEO Optimised Keywords
When it first comes to SEO copywriting, you need to find the words. Use free tools like the Google Keyword Planner to ensure you have SEO optimised content. This is a tool that will help you to understand keywords, how competitive they are, and if they are worth ranking for.
2. SEO Copywriting Keyword Selection
Select keywords that are relevant and that will help your content flow naturally. Head to Google Keyword Planner to search for keywords that relate to your business. Find keywords that match what you do and see how they rank.
Here you also want to be selecting a keyword per page, and once you find the words you want, you can then start to add or create content using your chosen keywords.
So what I’d suggest doing is to make a list of all the pages you have and decide what you want to be found for on each; what is this page helping with? For example, if you were a marketing consultant and had a page all about your consultancy service, keywords you may want to be found for are:
- Marketing consultant
- Marketing consultant for business owners
- Marketing consultant for small businesses
- Consultant for businesses
3. Onto SEO Copywriting
So, now you have your keywords that you want to start ranking for, it’s time to start putting them within your content. However, the key is not to get word happy and place your keyword everywhere. When it comes to SEO copywriting, the words need to make sense within the text. Your content should flow, not come across as robotic.
Another tip for SEO copywriting is to always have the keyword in titles at the very top of the page. Also, the more content you have, the better. I say always aim for 500 words or more if possible for each page.
4. SEO optimised images
When it comes to SEO copywriting, it’s also not just about the words you create; it’s basically about anything connected to that page, so images can also help. Include your page keywords within your image titles and descriptions. Whenever you save an image, always save it with meaning.
5. SEO Optimised Links
As mentioned, SEO copywriting isn’t just to do with the content you create; links are another part that can help get your website ranking. Always link your content to other pages, such as contact us.