It’s a new year and that time to start looking at new marketing trends again. There are many things the last year has taught us. From new technology, to less socalising, finding a better work life balance and the merry go round changes of social media. With social media one big thing we’ve learned this year (or i know i have) is how we can’t rely just on social media to run and grow our businesses.

But with these 2022 digital marketing trends you can be ready for shifts in the way the marketing campaigns, shoppable content, and more becomes the new trend.

Here’s what we’re expecting next year with these 5 digital marketing trends.

Authenticity

Being you, your business and being unique is the best way to connect and grow with your customer. It can be difficult for your brand to be seen in the complex steps of a consumer’s purchase journey. So to stand out in 2022, brands should be more intentional about communicating their value and authentic purpose. You have to create messages and experiences that are true to your brand and relevant to your dream customers, reflecting their needs.

Get More Strategic

As automation, artificial intelligence and machine learning take away a lot of the leg work of digital marketing, us as business owners must become more strategic.

We know digital marketing continues to grow, so we need to think about what really is going to drive business growth and get our businesses seen, growing and thriving.

One strategic thing we can do to help with this is SEO. Search engine optimisation is one of the oldest and most valuable forms of digital marketing. Like any marketing channel’s algorithm is the thing to follow and search algorithms have continuously become smarter. We need to start to focus less on the “hacks” and “tricks” of SEO and more on providing an outstanding and meaningful experience to their users. Everything is about making it easy for your customers. From a click of a button to a sentence they read. We need to ensure that what we do is related to our customer and their journey.

We Don’t Have Time For Slow Speed

How often do you look online via a computer? Nine times out of ten mobile is the way we search so if you came across a website that isn’t optimised for a mobile would you stay on it?

Website traffic i

s overwhelmingly mobile; however, most websites still don’t have fully mobile-optimised experiences. If you are looking for one trend to follow in 2022 your website’s site design and speed will become ever more important.

To check your websites speed and how to improve your website site you can use Google page speed insights here.

Entertain With Engaging Video

We know there has been a lot of change with social media and one of those big changes is users are asking for more entertaining video content. Meaning, now more than ever it is critical that us as business owners embrace the shift as soon as possible. If you are using social media video needs to be a core component of your strategy. BUT like point one, it needs to be authentic to you. It must be creative, innovative, and entertaining to stand out in today’s digital marketing landscape. Video will continue to be THE way to build trust faster with your audience so you can sell more.

Shopping On Social

Social shopping isn’t new, but it is finally becoming a mainstream form of shopping. Brands are becoming savvier than ever about leveraging influencer marketing, creating ads that fit seamlessly into social media feeds, and integrating their ecommerce platforms with social media channels.

Instagram and Tik Tok have been particularly influential in accelerating the social shopping trend. Like we have mentioned it is all about making things easy for the customer journey and Instagram checkout makes it easier than ever for brands to advertise and sell their products directly through the platform.

Now is the time to start planning your 2022 marketing strategy if you haven’t already. Make sure you start the New Year with a clear plan of your goals and how you’re going to achieve them. And if you have enjoyed what you’ve read but are looking for a little support on your marketing plan, book your free consultation call, where you can gain expert knowledge and advice.