Google Ads campaigns are an effective way to reach potential customers, increase brand awareness and grow your business. There are many different types of Google ads campaigns you can set up but with the right campaign setup, you can maximise your return on investment (ROI) by targeting the right people with the right message at the right time. But what types of Google Ads campaigns should you use?
In this blog, we will explore some of the different types of Google Ads campaigns you can set up in order to get the most out of your advertising budget. We’ll cover common strategies such as search ads, display ads, video ads and remarketing. We’ll also discuss more specialised tactics like Dynamic Search Ads, Shopping campaigns and app install ads. Finally, we’ll explain how to choose the best campaign for your needs and track its performance. So whether you’re a beginner or an experienced user of Google Ads, this will help you get the most out of your campaigns.
How Does Google Ads work?
So what are Google ads and how do they work? Google Ads is an online advertising platform that helps businesses reach customers through the use of search engine marketing and display ads. Through its campaigns, businesses can create ad copy and bid on keywords to target potential customers. It works by matching peoples searches and keywords. When a user searches for terms related to an ad campaign, the relevant ad appears in the search results page. There are several different types of Google Ads campaigns, including text ads, video ads, image ads, shopping ads and app promotion campaigns.
Each type of Google Ad campaign has specific targeting capabilities that allow businesses to reach their desired audience more effectively. With proper targeting strategies and ad copy, businesses can ensure their campaigns are visible in relevant search results pages.
Does Google Ads work?
Google Ads are a powerful tool that can help businesses boost their visibility and increase sales by putting you right in front of your customers. And the bonus is the Google Ads platform actually makes it easy for businesses to create and manage campaigns that reach specific audiences with targeted messages. With careful planning, research, and optimisation, businesses can use Google Ads to increase their reach and gain more customers. If you are ready to get started with your ads then this blog on how to set up Google ads and what to expect when setting up Google ads account will help you get started.
How Many Types Of Google Ads Are There?
There are several types of Google Ads, including text ads, image ads, video ads on YouTube, and discovery ads. To run an effective ad campaign, you must choose the right type of Google Ad for your business. Text ads appear in Google search results when someone searches for something related to your business. Image ads consist of images or graphics that are displayed alongside your text ad on Google search results pages. Video ads on YouTube are displayed before or during the playback of a YouTube video, helping you to engage with your target audience in a more interactive way. Finally, Discovery Ads enable you to showcase visually rich content across various Google platforms such as Gmail, YouTube and the Discover Feed on mobile devices. With these different types of Google Ads available, you can easily create campaigns customised to your needs and run targeted ads across multiple channels, but fear not will dive into each a bit more in this blog.
What’s The Best Type Of Google Ad For You?
When it comes to choosing the best type of Google Ad for your business, it all depends on your goals, budget, and target audience. Before creating a Google Ad campaign, ask yourself what you hope to accomplish with the ads and who you want to reach. Once you have identified those goals, you can determine what type of ad you may need to run.
There are many types of Google Ads campaigns that range from search ads, display ads, video ads, shopping ads and more. Depending on your objectives and budget, you can choose which ad campaign type works best for your business. For example, if you are looking to get more website traffic or generate more leads, then search ads would be the most suitable option for you. Ultimately, by understanding your goals and target audience, you can find the right type of Google Ads campaign to help achieve success in reaching them. But lets dive into 8 different types of google ads campaigns you can set up.
1. Search campaigns: Target People Searching For Your Products Or Services
Think of a search campaign like SEO, you search for a keyword like SEO support, and you get several websites to show up, ready to help you with just this. Now you may not even know you see an ad because they blend in so well but to tell they are the ones with ‘ad’ next to them like the one below.
The benefit to running search ads is they target keywords, meaning you could target keywords you may not be able to rank for organically. Search ads can be found at the top and bottom of a search page, but your goal in to be in the top three.
2. Display Campaigns: Drive Brand Awareness
Display campaigns are like the top funnel of your marketing. They are there to drive brand awareness. Display ads, also known as banner ads, are a type of digital advertising format found on websites, apps, and social media platforms. Display campaigns are typically run on the Google Display Network (GDN), which comprises millions of websites and mobile apps that partner with Google Ads to show display ads. Many types of display ads are available, such as responsive ads, video ads, native ads, and more.
Additionally to creating brand awareness for people who may not know about you, they are also great for getting people to come back to you. In Google ads, you can create various audiences so you can utilise display ads to do things like retargeting past visitors from your website.
3. Video ad campaigns: Target Audiences On YouTube
Video ad campaigns are a type of ad format used to target audiences on YouTube. An ad campaign can include multiple video ads, and the ads appear in different places depending on the type of ad. Bumper ads are short non-skippable in-stream ads that run before, during or after videos. (see some examples here). Discovery ads appear as part of search results and recommended videos. (see some examples and how too here from Hubspot).
Ads run across different devices like computers, tablets and smartphones. Campaigns can be tailored to specific locations, demographics or interests so they reach the right people at the right time. With video ad campaigns, businesses have the opportunity to reach a large audience with their message in a unique and engaging way.
4. Shopping Campaigns: Promote Products To Audiences Who Are Ready To Buy
Shopping campaigns are a great way to promote products to audiences who are ready to buy. With the help of Google Ads, you can create shopping ad campaigns that will appear in search results within Google. Shopping ads show product images, prices and other details from your Google Merchant Center account within the Google search results.
This type of Google ads campaign type allows you to reach customers when they’re actively searching for products like yours. With shopping campaigns, you can easily target potential customers who are already looking for products like yours and drive more sales.
5. App Campaigns: Drive App Installs And Engagement
App campaigns are an effective way to drive app installs and engagement. When you create an app ad, you can choose from various campaign settings in search ads, Google Play, and responsive ads. Each type of ad has its own characteristics, allowing you to tailor your campaign to suit your needs. For example, in a search ad campaign, you can target users based on their search terms or behaviours. Meanwhile, a display ad allows you to promote your app across different websites and apps. With the right combination of campaign settings and targeting, you can create an effective ad campaign that will help drive installs and engagement for your app.
6. Local Campaigns: Promote A Physical Location
A local campaign is a great way to promote a physical location and get the word out. It begins with setting up a Google My Business profile and then using Google Search, Google Maps, and other people search options to reach potential customers. The ads that show up in a local campaign are designed to be tailored for the user’s interests and location – this is where the ad copy comes in. To make sure your ad is seen, it’s essential to optimise it for local search queries so that Google uses it to show relevant results.
7. Smart Campaigns: Simplified Campaign Automation
Smart campaigns are a simplified way to automate your campaigns. They are designed specifically for small businesses that don’t have the time, knowledge or resources to manage complex campaign types. However, I think a risk to do and often putting all the powers in Google’s hands may not get the right results.
With Smart Campaigns, you can easily create Google Ads and run a search, shopping, and display campaigns all in one place. You can even let Google optimise your campaigns automatically based on your goals.
8. Performance Max: The Future Of Smart Campaigns
Performance Max campaigns are the future of smart campaigns. With this campaign type, you can create local campaigns, with ad placements that will show your ads to people in your chosen areas. Using Performance Max also lets Google handle the optimisation of your ad campaign, so you can focus on other aspects of your business. It’s a great way to make sure your message reaches the right people and that you can get the most out of using video campaigns for advertising. With Performance Max, you’ll be able to get the most from your ad budget, and ensure that your message is seen by all those who need to see it. The reason for this is because Performance max is a merge of all campaigns from search to display and more!
An Overview Of All Types Of Google Ads Campaigns
Google Ads provides a variety of campaigns to help your business reach more customers. With the 8 different types of Google Ads campaigns weve talked about on here, you have the ability to find the type that fits your needs.
The search campaign type is one of the most popular as it includes Google search ads which are supported by the Google search network. The display campaign type is next in line as it allows you to advertise on websites within the Google Display Network and remarket to those who have already visited your website. And then for product-based businesses, the go to is with shopping campaigns; you can promote products from your online store in a visually appealing way with product images and prices.
Wanna Get Started With Google Ads?
Are you looking for Google Ads help to get your campaigns off the ground? Look no further! Our team (well, mostly me) of Google Ads experts are here and ready to provide you with one-off consultancy, monthly done-for-you support, and comprehensive Google Ads audits.
Whether you’re a beginner or an established brand, I can help you optimise and scale your Google Ads campaigns to reach the right audience and drive more leads and sales. With years of experience in helping businesses like yours (from working in corporate settings, agencies and now freelance), I have supported in the set up of their campaigns, managed their budgets, tracked performance indicators, targeted relevant audiences, and so much more.
So with us (again mostly me) by your side, you’ll get all the necessary tools and guidance to maximise ROI from your campaigns. So don’t wait any longer – get started on optimising your Google Ads today!
