When it comes to running ads on social media, the decision often comes down to Facebook ads vs Instagram ads. Both platforms are incredibly popular, with billions of users worldwide, and can offer businesses a great way to reach their target audience. 

However, some important differences between them should be considered when deciding which is best for your business, which will dive into below. 

What Are Facebook Ads?

First, before we get into which is best, let’s just recap on each. Facebook ads are marketing campaigns that can be used to promote businesses, products, or services on the social media platform. They provide a great way to reach a wide range of potential customers and build brand awareness. Facebook ads are based on an auction system, giving advertisers the opportunity to bid for placement in users’ news feeds.

Ads can be tailored to target specific audiences, enabling you to optimise the effectiveness of the campaigns. Ads can also be optimised for different types of outcomes such as clicks, website visits, or sales. This provides businesses with an effective way to measure the success of their campaigns and make adjustments accordingly. With its wide-reaching audience, easy-to-use platform, and powerful targeting capabilities, Facebook is one of the most effective online advertising platforms available today.

What are Instagram Ads?

So what does that mean for Instagram? I mean they are all under the roof of Meta but do have differences. Instagram ads are a form of advertising available through the social media platform Instagram. They can be used to promote products or services and reach potential customers.

So what does that mean for Instagram? Well, it means that businesses can take advantage of the platform’s large base of active users and create campaigns to reach their target audiences.

Instagram ads or Facebook ads are an important consideration when creating an ad campaign. Although both platforms offer the same features, there are some differences to consider, such as the type of audience you want to target and how much you will be spending on them. Ultimately, weighing both options is important before deciding which is best for your business.

What Are the Benefits of Facebook Advertising?

Facebook Advertising effectively uses the world’s most popular social platform to reach your target audience. With more than 2 billion active users, Facebook is a great place to run ads and get noticed. Unlike other forms of advertising, ads on Facebook are tailored to specific audiences based on user data. This means you can be sure your ads will be seen by the people you want to reach. Additionally, the variety of ad formats available on the social media platform makes it easy for businesses to create campaigns that fit their brand and message. With Facebook Advertising, you can take advantage of all the benefits this powerful social platform offers.

Facebook Ads Vs Instagram Ads: Which Ones Perform Better?

Facebook ads vs Instagram ads is a frequently asked question. As both platforms are owned by the same company, it is difficult to determine which one performs better. Generally speaking, Facebook ads are more popular and reach a much larger audience than Instagram ads. However, Instagram ads have the potential to reach more engaged audiences who are ready to take action. The key difference between the two platforms lies in the type of content they offer; Instagram focuses on visual content while Facebook allows for more text-based and interactive content. Ultimately, it depends on your goals as a business and how you want to present your message; if you want to focus on visuals, then Instagram ads may be the way to go whereas if you’re looking for a platform with more diverse advertising options, then Facebook ads might be your best option.

In addition, it’s essential to consider your intended viewers. There is a distinct contrast in the demographics of Instagram and Facebook users. Generally, Instagram attracts younger people with most of its demographic being under 30 years old. In comparison, Facebook caters to a more mature audience with 32 percent of its users between 25-34 and 18 percent between 35-44.

Which Platform Is More Suitable For Your Business: Facebook Ads Or Instagram Ads?

Facebook ads and Instagram ads are both great options for businesses looking to reach target audiences. Facebook ads allow businesses to target users based on interests, demographics, and behaviors, while Instagram ads allow businesses to target users based on location, age, and even keywords. Both platforms offer unique advantages depending on what type of advertisement needs to be created. Suppose a business is looking for an effective way to reach a wide range of potential customers. In that case, Facebook ads might be the better option since it offers more flexibility when it comes to targeting people. On the other hand, if a business wants to create more targeted ads that focus on specific audiences such as young adults or millennials then Instagram ads could be the better option because of its ability to drill down into more niche audiences. Ultimately, which one is better for your business will depend on your specific goals and objectives.

Should You Utilise Both Facebook Ads And Instagram Ads?

 Running both Facebook ads and Instagram ads can be a great way to reach a large audience for your business. Facebook is the largest social media platform and its ad platform offers a wide range of options for targeting potential customers. On the other hand, Instagram is an ideal platform for brands to engage with users in more creative ways. While there are similarities between Facebook ads and Instagram ads, they are both unique in their own way and can be used together to maximise your ROI. With each platform having its own set of tools, you can use them both to reach different audiences or create campaigns that span across both platforms. In short, running both Facebook and Instagram ads is highly recommended if you’re looking to reach a wide variety of potential customers.

How Much Do Facebook And Instagram Ads Cost?

The cost of these ads will vary depending on the type of ad and the amount of money being spent. There are many factors that go into the costs like how competitive your industry is and how many people are trying to target the same audience. But if we look at the different ad strategies you can set up they say brand awareness is the lowest at around £6 per day with more sales and conversion-led strategies being around £30 per day. Now like i say this is just a guide and it doesn’t mean you can’t get results on lower budgets.  

If your ad campaigns are structured correctly and you have the right creative, copy and so forth you can still see great results. I have clients that spend £150 on ads a month and get an amazing £950 in sales! Now for this the website purchase ROAS (return on advertising spend) an amazing 6.35, which is well about the industry standards of 2. This just goes to show you if you do ads right you can get the right results.  

What Are The Key Differences Between Using Instagram And Facebook Ads?

Instagram and Facebook are two of the most popular social media platforms for advertising and marketing campaigns. While both offer effective digital advertising solutions, there are key differences between their ad formats that can make one a better option for your business. Facebook ads offer more options for targeting, such as age, gender, location, interests, and behaviours. Instagram ads on the other hand, are more focused on visuals with support for several types of images or videos, making them ideal for businesses that want to showcase products and services in an attractive way.

Additionally, when using Instagram ads you have the advantage of taking advantage of the platform’s features like hashtag use and stories. When considering which platform to use for advertising campaigns, it is important to consider what type of ad format works best for your business – whether it’s a Facebook Ad or an Instagram Ad. Ultimately, if you want to reach a younger audience with visual content, then using Instagram is likely your better option.

Conclusion About The Differences Between Facebook Ads And Instagram Ads

A word of warning: It varies depending on your business. As a general rule, though, Facebook and Instagram are advantageous for almost any business. To determine which is more suitable for you, it’s wise to run some experiments and observe the results. It could be that Facebook generates lots of leads or that Instagram significantly increases conversion rates.

Ultimately, while there are a few differences between the two ad types, both have their own advantages and disadvantages depending on the needs of a particular business or campaign. If you are ready to talk social ads but want a little support, book a chat today!