As a small business, paid ads could be the last thing you think of due to all the ad spend that goes with it. The question often is are Google Ads worth your effort.
It could be that you have dabbled in them and have had bad results or don’t consider it worth the trouble. Or it could be you’ve never tried, are keen to try but think you need large sums of ad spend to make them work. Well, let me tell you the good thing with ads, especially Google Ads is it’s an adjustable system that can service businesses of all sizes – regardless of their budget.
Still, many pitfalls can trip up businesses with limited financial resources and experience, so it is about getting it right. Let’s dive into whether Google ads are worth it for small businesses and what you may need to consider.
Why Use Google?
Google Ads can be a powerful tool for businesses of all sizes. With Google Ads, you can create ad campaigns targeting specific customers looking for your products or services. This allows you to reach a much wider audience than traditional advertising methods. Google Ads is also straightforward to use and manage, allowing you to set budgets and track results. Additionally, Google Ads offers features such as keyword tracking and customised bidding options, allowing you to get the most out of your budget. Finally, Google Ads is incredibly cost-effective, enabling businesses to get their message out without breaking the bank. All of these benefits make Google Ads an ideal platform for any business looking to expand its reach and increase its bottom line.
How Does Google Ads Work?
Google Ads is a pay-per-click advertising service promoting products or services online. There are many different types of Google ads, from search ads, display ads and shopping ads, which will all align with the goal you are after. You can read more here on the different types of Google ad campaigns you can set up and what each means.
With this type of pay-per-click advertising, you only have to pay when someone clicks on your ad. The cost per click varies depending on how competitive the keyword/industry is and how relevant it is to what people are searching for. By carefully managing your Google Ads campaigns, you can maximise your digital marketing efforts return on investment (ROI).
How Do You Get Started with Google Ads?
Getting started with Google ads is relatively easy once you know the platform. However, it does easily guide you through, so nothing can be missed. If you are unsure about what’s needed or what you should be doing, then you can read my other blog on how to set up Google ads and what to expect when setting up a Google ads account.
Are Google Ads Really Worth It For Small Businesses?
Google Ads are definitely worth it for small businesses. You don’t need large sums of budget to run ads, but it could mean you need to be strategic. If you have a smaller ad spend, then the goal would be to start small and promote less, with the view to expand once you see results. by doing this, it means you are not stretching your budget too thin across too many things. There are many ways to use Google Ads to get the best out of it, and if used correctly, they can be incredibly effective. Additionally, since there are so many options available with Google Ads, it’s easy to find the perfect way to advertise your business and get maximum results from your ad spend.
Why Use PPC Ads For Small Businesses?
PPC (Pay-per-click) ads are an excellent strategy for small businesses to increase their online visibility and promote their products or services. PPC ads put you inform of your dream clients by allowing you to target specific keywords related to your offerings, making it easy for customers looking for those products to find you.
How Much Should A Small Business Spend On Google Ads?
Here is one of those, how long is a piece of string questions?
The answer is not simple, as there is no exact amount that works for every small business. But the good thing with Google is that their keyword planner can give you a forecast of results and what you may need to spend to get them. Now I always say take it as a guide, as Google will always want you to spend more, but it is a great way to get an idea of what you should spend. Again this is usually my recommendation on step one to setting up your ads and thinking about your strategy, and you can read more on how to use Google’s forecast planner in this blog here.
Conclusion: Are PPC Ads Worth It For Small Businesses?
In conclusion, PPC ads can definitely be worth it for small businesses if implemented properly. A Google ad campaign can be a powerful tool for targeting potential customers and driving quality traffic to a landing page that converts. However, it is crucial that small businesses carefully consider their keywords and target audience to ensure they are reaching the right people. The success of PPC ads also depends on their ability to create an effective landing page and properly track their results to optimise their campaigns. Overall, while there may be upfront costs associated with PPC ads, the potential return on investment can make it worth it for small businesses to incorporate them into their marketing strategy.
If you are ready to take on ads or have been trying and are unsure if it’s working right, check out our Google ads services, where we can deep dive and give you a strategy or do it all for you!