Are H1 Tags Important For SEO?

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When it comes to SEO, which stands for search engine optimisation, there is A LOT to know, learn and understand. From what we call off-page SEO which is all about links to your website, to content and keywords. But in today’s blog I want to talk about H1 tags and how important they are to your SEO success. 

Understanding H1 Tags

What Is An H1 Tag?

Prior to discussing the significance of H1 tags, it is essential to understand their definition. A H1 can be described as a HTML tag utilised to denote a heading on a webpage, typically appearing as the initial header. In HTML, there are six distinct heading tags available, including h1, h2, etc, enabling the incorporation of various headings on a single page. The h1 tag bears the most significance among these, whereas the h6 holds the least significance. 

Image showing the importance of a H1 title tag and how to do it.

Image showing the importance of a H1 title tag and how to do it.

How H1 Tags Impact SEO And The Importance Of H1 Tags

H1 tags play a significant role in search engine optimization (SEO) and can impact the visibility and ranking of a webpage.


Firstly, H1 tags improve usability and accessibility for users. By using H1 tags, you can provide clear headings and titles, making it easier for visitors to navigate through the content and understand the page’s structure. H1 tags also enhance accessibility for visually impaired users who rely on screen readers to understand the webpage.

Search Engine Optimisation (SEO)

Secondly, H1 tags have a direct effect on SEO. Search engines analyse the H1 tag to understand the main topic or theme of the page. It helps search engines determine the relevance and context of the content and contributes to better indexing and ranking of the page for related search queries. Therefore, including relevant keywords in the H1 tag can greatly improve the visibility and organic traffic to a webpage, leading to higher rankings in search engine result pages (SERPs). 

Best Practices for Using H1 Tags

Now we know a bit about H1 tags and their importance for SEO let’s cover a few points on the things you should consider when inputting your H1 tag into a page or blog. 

Using Relevant Keywords

Using relevant keywords is crucial for improving online visibility and attracting the right audience to your website. When users search for a specific topic or product, search engines rely on keywords to determine the most relevant results to display. By incorporating relevant keywords into your H1, you increase the chances of appearing in search engine results pages (SERPs).

It is important to conduct thorough keyword research to identify the most relevant and high-traffic keywords for your business. This will help you optimise your website content and make it easier for search engines to understand your website and rank it higher in search results. Remember, using keywords naturally and in a contextually relevant manner is essential for effective SEO and to provide a positive user experience. Keeping it Concise and Descriptive. 

You can read our blog Best SEO Tools, Including Free Tools For SEO to learn about the best free keyword research tools as well as paid tools to help you even further. If you don’t fancy paying for these tools however but want to be sure the keywords you are targeting for your business are right then why not book an SEO audit where we can map out a content strategy for you with all the keywords you can currently rank for along with all the opportunities you have. 

Using Only One H1 Tag

Using only one H1 tag in a web page is recommended for several reasons. Firstly, it helps to improve the usability and accessibility of the website. Having multiple H1 tags can confuse users and make it difficult for them to understand the hierarchy of the content. Additionally, search engines use the H1 tag as a primary indicator of what the page is about, so having multiple H1 tags can dilute the importance of each heading. It is better to have one clear and concise H1 that accurately reflects the main topic of the page. By using different heading levels (H2, H3, etc.) for subheadings and sections, the webpage becomes more organised and easier to navigate. 

Make Sure Every Page Has A H1 Tag

The other key factor it that each page on your site should have a H1, and as we have already mentioned above they should only appear once at the top of the page. to expand on this more, all of your web pages should also have unique page headings because each page should contain unique content. 


There is no foolproof method to ensure a top placement or a high number of page views by solely having a powerful H1 tag. However, by reviewing current pages to ensure that you are optimising your H1 tags and considering these factors when creating new pages, you are increasing the chances of having a website that is SEO-friendly and achieving your SEO objectives.

If you need assistance in enhancing your website’s SEO, you can grab our FREE SEO Checklist or book a chat where we are available to assist you.