Using AI-Generated Content And SEO
I haven’t really blabbered much about ChatGPT or any AI-generated content and SEO because, seriously, everyone and their mothers have been yapping about it, and I didn’t want to join the chorus of noise.
And guess what? I still don’t. But lo and behold, it came up during a chat with a potential SEO client recently, so I figured, why the heck not? Let me share my thoughts on this whole shebang.
Understanding SEO And AI-Generated Content
So, before we even dive into whether you should be or not, let’s get back to the basics of what each actually is.
What Is Search Engine Optimisation?
Search Engine Optimisation (SEO), or as I like to call it “the art of making Google your best friend,” is the secret sauce of the digital world. It’s like having a magic wand that transforms your website from being hidden in the darkest corners of the internet to being the life of the online party. Whether you own a dazzling e-commerce store or a captivating mom blog, SEO is your behind-the-scenes superhero, ensuring that your content appears on page one of search engine results.
It’s all about making your website irresistible to search engines like Google by strategically sprinkling keywords throughout your content. Think of SEO as your personal website whisperer, enchanting search engines with captivating meta descriptions and captivating titles. It’s a delicate dance that involves keeping up with ever-changing algorithms while also creating kick-ass content that keeps people coming back for more. So, next time you’re wondering how to make your website stand out in a sea of mediocrity, just remember the power of SEO and the wonders it can do for your online presence. I guess this is why you are here reading this anyway, right?
What Is AI-Generated Content?
AI-generated content refers to the ingenious wizardry of machines spewing out words like a Shakespearean prodigy on steroids. It’s like having a virtual wordsmith at your beck and call, ready to whip up articles, blog posts, and even novels faster than you can say “supercalifragilisticexpialidocious.” These brilliant algorithms trained to mimic human creativity are the secret sauce behind the scenes. They analyse heaps of data, memorise grammar books, and study trending topics, all to spit out prose that could rival the greats.
Need a quick batch of catchy headlines? AI-generated content has got you covered. Want an insightful analysis of the latest tech trends? They can whip that up in a jiffy too. And if you fancy a classic novel written by a robot, well, thanks to AI-generated content, that’s a possibility too. So, while the machine revolution may indeed encroach upon many professions, we can at least take solace in the fact that AI-generated content gives us snappy articles to read while we wait for our robot overlords to take over.
The Impact Of AI-Generated Content On SEO
Now let’s first start with the tools I use, and the top of the list is NeuronWriter (I used it for this) for my content writing. Why? Because it comes equipped with the marvellous feature known as AI writing. Now, I gotta be honest, I don’t personally utilise this feature much because the result is just plain rubbish. AI content lacks personality, personal stories, cultural references, and that casual flair that makes content engaging.
Instead, I employ these tools to craft content outlines and ensure I cover all the necessary subtopics. ChatGPT has crossed my path a few times also, and I must say its output is quite similar to other AI tools. It does a great job at providing assistance during content creation, but can it really help you rule over Google in your industry? I highly doubt it.
Yes, AI-written content can meet Google’s algorithm requirements and rank well temporarily. Because all the competing content is written by actual people, sharing real experiences will always outrank your AI-written content. I mean, you could always edit the crap out of your AI-written content to make it sound like it was written by a real person, but wouldn’t it just be quicker to write it yourself without faffing with ChatGPT or any other AI tool first?
The Benefits Of Using AI To Generate Content
Who needs a team of writers when you can have a clever algorithm generate content for you? First and foremost, it’s efficient. Gone are the days of staring at a blank page, biting your nails in desperation. With AI, you simply input a few keywords, and voila! A well-written piece instantly appears. And let’s not forget about the time saved. Just think of all the naps, Netflix binges, or online shopping sprees you can indulge in while AI churns out fantastic content.
But is it really that easy?
The Risks of AI-Generated Content for SEO
Sure, AI can churn out content faster than a caffeine-fueled writer on steroids, but can it really capture human creativity and nuance? I have my doubts. You see, AI lacks the finesse that a human brain can bring to the table. It may be able to create keyword-rich articles that impress search engine algorithms, but what about connecting with the reader on an emotional level? Can it truly understand the intricacies of humour and deliver a witty tone of voice? I highly doubt it. Besides, who wants to read an article that sounds like a soulless robot wrote it? So, while AI-generated content may have its benefits, let’s not forget the risks. Let’s not sacrifice quality for quantity. Let’s remember that behind every successful SEO strategy is the art of human storytelling, not just mindlessly generated words.
So Should You Use AI-Conent For SEO?
So, if you’re wondering whether using content from ChatGPT will help you rank on Google and attract sales, well, I hate to burst your bubble, but the answer is yes… and no.
Sure, it might bring in some traffic but don’t expect it to consistently deliver the results you desire, like cold hard cash in your pocket. Because let’s face it, people don’t just throw their money at random content.
You see, people tend to purchase from brands they actually know, like, and trust. And the moment they detect that some fancy AI has written your content, their trust in your brand plummets faster than a skydiver without a parachute.
Questions start popping up in their heads, like:
- Has this content been fact-checked?
- Are those reviews genuine or just more AI-generated baloney?
- And seriously, why should they bother reading this when you couldn’t even be bothered to write it yourself?
Believe me, when I stumble upon a page that’s obviously been churned out by ChatGPT or any other AI, all sorts of sceptical thoughts flood my mind. And let’s be honest, we’ve all judged that person on social who proudly posts and comments using clearly AI-written language.
Now I’m not trying to rain on your parade, but let’s be clear: you can totally use ChatGPT to help you create content. Heck, even some of my beloved clients who signed up for the Starter SEO monthly package utilise it for their blog posts. However, here’s the catch: those posts go through my fantastic optimisation process, which means stripping them of any AI fingerprints. It’s a crucial part of the game, my friends.
Personally, I like to employ AI to whip up a solid content outline for me, you know, as a starting point. From there, my secret weapon is NeuronWriter. It’s where the magic happens, people! I drop that outline in there, add the desired keywords, and BAM, I’m ready to rock and roll with their specialised guidelines. So, bottom line, you can definitely use ChatGPT to boost your content creation game, but pretty please, cross your heart and promise me you won’t just copy and paste that ChatGPT content directly onto your website. Trust me, if it were that simple, we’d all be in on it, and I wouldn’t be here.
Best Practices For Using AI-Generated Content For SEO
Creating High-Quality Content with AI
Oh, don’t misunderstand me, I’m not saying AI is a no-no. Like I said I’m not even suggesting that you shouldn’t utilise it to whip up some SEO-friendly content for your website. Trust me, it’ll save you oodles of time! Even Google themselves have mentioned that they couldn’t care less if you’re using AI-generated content or not. But let’s not fool ourselves into thinking that you can simply input a prompt into ChatGPT, slap together whatever comes out, and call it a day. Nope, that won’t fly in Google’s rankings. In fact, in that very same update, Google made it clear that if you want to succeed in their search results, you should strive to produce original, top-notch content that truly caters to people. It means you gotta put in the effort to:
- Tweak and polish ChatGPT’s output
- Infuse real personality into your content
- Include those precious little nuggets of knowledge only you possess
- Share your personal experiences
- Expound on what you truly know
This is what sets you apart from a rival in your industry who’s lazy enough to just copy and paste whatever ChatGPT spits out. This, my friend, is the secret sauce to creating AI-generated content that actually ranks high on Google.
Ready To Get Your Website Ranking On Google With SEO?
So, I may not have a catchy TikTok dance routine or a million followers on Instagram, but what I lack in online fame, I make up for with PPC and SEO magic. Yep, that’s right, I’m a specialist in all things search engine optimisation, based in the charming town of Chichester in jolly old England.
Now, I get it, SEO can be a bit overwhelming. It’s like trying to find a needle in a haystack filled with cute dog videos. But fear not, my dear friend, for there is a solution! Allow me to introduce you to Mango&Wild, your knight in shining armor when it comes to boosting your website’s visibility on Google. Our monthly SEO packages are crafted with care to handle all that pesky ai generated content and SEO stuff, leaving you with one less thing to worry about. So, ready to conquer the world of SEO? Let’s do this!