Investing in Google Ads can be like unlocking a goldmine for your business, but optimising your budget and strategy is crucial to avoid burning through funds with little return. By targeting specific demographics, utilising keyword research, and constantly monitoring performance, you can maximise the impact of your ads without overspending. With careful planning and execution, you can unlock the potential of Google Ads without breaking the bank, it’s just about knowing how to set up correctly.
So, Is It Worth Spending Money On Google Ads?
Many businesses find Google Ads to be worth the investment, as it allows them to reach a large audience and target specific demographics. By appearing at the top of search results, businesses can increase their visibility and attract more potential customers.
Take some of our customers for example. One customer within the pet brand industry spent around £3000 in 5 months with a return of £7100. Another most recent client in the homeware industry spent just over £400 in 23 days with a £2435 in sales. This client also does social ads and you can read more on their paid ads winning results here.
So yes it is worth spending money on Google ads, but are you wasting spend on Google ads by not optimising them the right way? Every industry will be different in strategy and budget, and some will be able to spend less while others may need to spend more, but the truth to it all is the possibilities are out there to get your brand seen. There are also many Different Types Of Google Ads Campaigns You Can Set Up, meaning there is one out there for you; it’s just finding and choosing the right one for your brand, but for now, let’s stick to the money.
What Is A Good Amount To Spend On Google Ads?
The amount to spend on Google Ads depends on various factors, such as your budget, industry, and the competitiveness of your keywords. However, a good rule of thumb is to start with a budget that you are comfortable with and can afford to spend consistently. It’s certainly possible to achieve success with a small £200 – £300 per month budget in a lowish competition market, although once costs per click move into the £1.00 to £3.00 bracket, then your monthly spend could easily be £500 – £1000 per month. Ultimately, the right amount for your business may vary. I often say to clients and during enquiries to start small and get slow, sustainable growth over no growth. What this means is if you have more than one product or service but not a huge budget, then start with one, and as you start to get that working and making you money, look to add in others till you eventually are marketing all your offers.
Is Google Ads Worth It With A Small Budget?
For small businesses with a limited budget, Google Ads can still be worth it if the campaign is carefully managed. By targeting specific keywords and using precise ad copy, small business owners can maximise their return on investment (ROI). It might also be beneficial to focus on niche audiences or local targeting to make the most of a small budget. Additionally, using Google’s tools for keyword research and performance tracking can help ensure that the budget is being used effectively.
What Happens If You Never Pay Google Ads?
You can’t actually run ads without a bank card attached (they aren’t that silly). Also if you never pay Google Ads, your ad campaigns will be suspended, and your ads will stop running. This can significantly impact your online visibility and potential for customer acquisition. Your unpaid balance will also accumulate, and Google may take legal action to recover the money owed.
So How To Tell If You Are Wasting Spend On Google Ads
It’s all about sales or leads, right? So one way to tell if you are wasting spend on Google Ads is by monitoring your conversion rates. If you are consistently spending money on keywords that are not resulting in conversions or sales, then it may be time to reevaluate your ad strategy.
Another indicator is if your click-through rate is low, indicating that your ads may not resonate with your target audience. Additionally, if you are not seeing a positive return on investment (ROI) from your ad spend, it may be a sign that adjustments are needed. Regularly analysing and optimising your ad performance and Google Ads quality score is crucial in ensuring that you are not wasting money on Google Ads.
Five Ways You Could Be Wasting Your Google Ads Spend
1. Using Broad Match Without Negative Keywords
Using broad match without negative keywords can waste a lot of money on irrelevant clicks. Without specifying negative keywords, your ads may show up for irrelevant searches, leading to clicks from users who are not likely to convert. This can result in a significant waste of your advertising budget with little to no return on investment.
2. Using Broad Match Without Smart Bidding
When using keywords, often people use broad match without smart bidding. It’s important to monitor and adjust your keyword strategy carefully. Without the automated optimisation features of smart bidding, you’ll need to closely monitor your ad performance and make manual adjustments to stay competitive. It’s also crucial to regularly review your search terms and add negative keywords to prevent irrelevant traffic from clicking on your ads.
3. Changing Budgets Too Frequently
Whether you are increasing or decreasing frequently changing budgets for Google Ads can have negative effects on the performance of your campaigns. It can lead to inconsistent ad delivery, impacting your campaign’s effectiveness. Rapidly changing budgets can also disrupt the machine learning algorithms that optimise your ad performance, resulting in less effective targeting and higher costs. Additionally, constantly adjusting budgets can make it difficult to accurately measure the impact of your advertising efforts so it’s always best to leave your ads running for at least 2 weeks before deciding on making changes.
4. Ignoring Quality Score
Ignoring the Quality Score in Google Ads can result in wasted money, directly impacting your campaigns’ cost and effectiveness. A low-quality score increases your ad costs and reduces your ad’s placement. By neglecting to improve your Quality Score, you miss out on potential savings and better ad positioning, ultimately leading to inefficient use of your advertising budget and lower return on investment (ROI).
5. Not Tracking High-Value Conversions
Whenever we carry out a Google ads Audit, the most significant issue we see is conversion tracking and this not being set up correctly. Without this, you aren’t telling Google the goals you want, and it’s seriously the most significant factor in your ads. Also, not tracking high-value conversions on Google Ads can lead to missed opportunities for optimising campaign performance. Without this data, it’s difficult to measure the impact of ads accurately spent on valuable actions such as purchases or sign-ups. This can result in inefficient budget allocation and missed opportunities to target and adjust bids for the most profitable keywords and audience segments. Overall, it can hinder the overall success and return on investment of Google Ads campaigns.
How To Start Saving Spend On Google Ads
This is your go-to guide on how to best set up your Google ads, along with knowing what to expect. And if you are a small business owner and still wondering if Google ads are worth it for small businesses, then this will help you to also dive into Google ads more. But either way, the key to Google ads and not wasting spend on Google ads is to follow these steps.
- Begin by setting clear goals for your advertising campaigns.
- Determine your target audience and their interests to tailor your ads better.
- Utilise Google’s keyword tools to research and select the best keywords for your business.
- Create compelling ad copy and test different variations to optimise performance.
- Monitor your campaigns closely and adjust your budget and bids based on the results.
If you are still from this struggling with your Google ads, then we can help by carrying out a Google ads Audit, giving you the strategy you need to increase performance or help take the stress off your hands with our Google ads management.