4 Types Of SEO: The Factors That Rank You On Google

Table of Contents

SEO is what helps your website rank on search platforms like Google. Now from this, you may or may not know there are 4 types of SEO that help your website rank and get to the top of page 1. So let’s cover the 4 types of SEO and how they can help your website rank online.  SEO is the key factor in determining the ranking of your website on search engines such as Google. You may or may not be aware that there are four different types of SEO that can impact the ranking of your website and its ability to reach the coveted first page. Let’s take a look at these four types of SEO and how they can contribute to the online visibility of your website. 

What Are The 4 Types Of SEO? 

There are 4 types of SEO when trying to rank on Google and these include on-page, off-page, technical and local SEO. All go hand in hand but they also have their own strategies and advantages to your website’s rankings, so let’s dive into each a bit more below. 

Technical SEO

So, you want to get all technical with your website’s SEO, huh? Well, buckle up, because technical SEO is like the brain surgery of digital marketing. 

What Is Technical SEO?

Technical SEO is all about optimising your website’s infrastructure and backend to make sure search engines can easily crawl and index your content. This means diving into the nitty-gritty of things like site speed, mobile-friendliness, and structured data. So, it’s like giving your website a full makeover to make it more appealing to search engines. It’s like being the behind-the-scenes wizard who makes everything run smoothly. And if you’re not careful, it can be a real rabbit hole of technical jargon and endless optimisation tasks. But hey, if you want your website to reach the top of those search engine rankings, then embracing the technical side of SEO is a must. Just remember to keep a bottle of aspirin handy for those inevitable headaches. 

Importance Of Technical SEO

It’s the difference between your website ranking on the first page of Google or being banished to the depths of page 10 where nobody will ever find you. Your website is your online store, telling your customers the good stuff about you and if that’s messy, slow or hard to get to then your customers will leave. It’s like getting bad service in an actual store, you wouldn’t buy and you wouldn’t go back. 

Technical SEO Best Practices 

Now we know out of the 4 types of SEO, what technical SEO is, and the importance of it let’s cover some things you can do to your website to improve performance. 

Site Speed 

Before anything head over to Google’s PageSpeed Insights and have a look at how fast your website loads. Often one thing you can do to help your website speed is to compress images and you can do this through a site called Tinypng.

Mobile First Design 

Take a look at Exploding Topics which will share with you that 91% of users look at sites on a mobile! What this means is your website needs to be built mobile-first, meaning it looks and works well on mobile the best. To help know if your sites performance on mobile you can use Google’s Mobile-Friendly Test or the Chrome Lighthouse Extention. 

The Code 

I mean, have you tried to read code? It’s like which craft right? But this is why the cleaner and simpler this is the quicker Google will be able to understand your website. 

Technical SEO Tools

The tool 

How It will help 

Google’s PageSpeed Insights This tool will help you to see your website’s page speed performance on mobile and desktop. It will then also share with you methods and things you can do to improve your page speed insights. 
Tinypng A tool to help you compress your image file sizes but not the quality of the image. 
Google’s Mobile-Friendly Test Test your pages and see how easy they are for visitors to see and use on a mobile device. 
Chrome Lighthouse Extention. A bit like Googles page speed insights this tool will run a series of tests across your pages and update you on performance and changes you can make. 

On-Page SEO

Ok so now we got the techy bit out of the way, let’s get into more of the fun and creative stuff, I promise you on-page SEO is this. This type of SEO is the bits you do on your actual website. This is the good stuff and the king when it comes to SEO. This is your website content, images, keywords and even design. 

What is on-page SEO?

On-page SEO refers to the practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines. This involves optimising both the content and the HTML source code of a page, including meta tags, title tags, and image attributes. On-page SEO also includes improving the overall user experience, such as ensuring fast page load times and mobile-friendliness.

By implementing on-page SEO best practices, websites can improve their visibility and attract more organic traffic.

Definition Of On-Page SEO And Why It’s Important

So, you’ve heard about this thing called on-page SEO, but what the heck does it even mean? Well, buckle up my friend, because I’m about to drop some knowledge on you. On-page SEO is all about making your individual web pages super attractive to search engines, so they’ll hook you up with that sweet, sweet organic traffic.

So, why is on-page SEO so important, you wonder? Because it has the power to improve your website’s visibility and drive more organic traffic your way. And let’s be real, who doesn’t want more people flocking to their website like it’s the latest celebrity hot spot? So, get on board the on-page SEO train, my friend, and watch your website rise through the ranks.  

On-page SEO Optimisation Techniques

So we kinda know now why and what on-page SEO is so now let’s share how you can do it yourself on your own website. 

Keyword Research 

So there are 4 types of SEO, but when it comes to on-page SEO it kinda has its own 4 steps when it comes to optimisation and step 1 is keywords. The reason we do SEO and on-page SEO is to show up for keywords, so this is the most important step. Google is all about people using keywords to find their answers and it’s about finding the right keywords for your pages so you can show up as the answers. 

There are many keywords all with different intents (a post for another day) but it’s about making sure your page is relevant to that keyword. There are several ways you can carry out keyword research with also many FREE SEO tools to help you do this. Ahrefs is the go-to (for us anyway) for paid tools but for the Best SEO Tools, Including Free Tools For SEO including Answer The Public and even Google’s own keyword planner. 

Content Optimisation 

As I say, content is king when it comes to SEO. But you can’t just insert keywords and hope for the best. A bit like the keyword, everything has to be relevant and also be of use. 

Also when it comes to content, usually the site with more words around those keywords could outperform others, but really it’s about relevancy and providing high-quality content that goes deep into the topic. It’s about answering the person’s query and solving the problem for them. If you are new to writing content, then fear not as these 12 Content Writing Tips For Beginners will help you along with this handy post also all on SEO Copywriting For Beginners. Oh and before you even sit there thinking I can just use AI like Chat GTP to help me, you are gonna wanna have a look at How Using AI Generated Content And SEO together can work.

Meta Titles & Descriptions 

Meta titles and descriptions may feel like they are hidden behind the scenes but these powerhouses are the things that your potential customers see first and are crucial to SEO.

Image showing SEO titles and Meta descriptions.

On-page SEO optimisation techniques involve optimising various elements on a website to improve its search engine ranking. This includes optimising meta tags to be within a certain amount of letters.

  • Headings are usually no more than 60
  • Descriptions are usually no longer than 160 letters. 

Image Optimisation 

Images aren’t just there to make your pages look pretty. Often when it comes to images, they are overlooked as not important but by uploading these to your site the right way you can boost your SEO. 

before you add your image to your website, you should give it a descriptive name that is relevant to your content. So for example, instead of letting your image be uploaded as image_015, you should name it something relevant such as keyword_somthing_somthing. By doing this, you are re-alliterating to Google what your page is about by also allowing it to know the images are relevant to this also. As well as this, you should also add all text to your images which is a brief description of your image for when it can’t be shown. 

Don’t, forget to also compress your images as we mentioned above under technical SEO.

On-Page SEO Checklist

I know there is a lot to take in when it comes to the 4 types of SEO, let alone just one like on page SEO but you can get our Free SEO Checklist to help you. This checklist should include factors such as:

  • Keyword optimisation
  • Meta tags
  • Image optimisation
  • Internal linking
  • Quality content 

By ensuring these elements are in place, you can improve your chances of ranking well on search engine results pages. 

Off-Page SEO

So we have talked about on-page SEO but now its time to dive into the opposite, off-page SEO. 

What Is Off-Page SEO?

Off-page SEO refers to all the activities that are done outside of your own website to improve its search engine rankings. This includes creating backlinks from other websites, social media marketing, and other forms of promotion. Off-page SEO is important because search engines like Google take into account the reputation and popularity of a website, and off-page factors can heavily influence these. By increasing the authority and relevance of your site through off-page SEO, you can improve your rankings and drive more traffic to your website.

Definition Of Off-Page SEO And Why It’s Important

It’s like the cool kid in school who everyone wants to hang out with. Off-page SEO is all about the relationships your website has with other websites. It’s like digital networking, and just like in real life, the more popular and influential your “friends” are, the better it is for you. When high-quality, authoritative websites are linking back to your content, search engines see that as a vote of confidence. And we all know how important it is to have the popular vote, right? The more “votes” you have, the more search engines like Google will see your website as trustworthy and relevant, and that means better rankings. So, keep schmoozing with those other websites and building up those backlinks, because off-page SEO is definitely where the cool kids hang out. 

4 Types Of SEO Techniques For Off-Page SEO

Backlinks And Link Building

Backlinks play a crucial role in off-page SEO by indicating to search engines the relevance and authority of a website. They act as a vote of confidence from other websites, signaling that the content is trustworthy and valuable. High-quality backlinks can significantly improve a site’s ranking on search engine results pages. However, it’s important to focus on obtaining links from reputable and relevant sources to benefit from their impact truly.

1. Content Collaborations 

Moving on from link building it isn’t just about slapping a few links here and there and calling it a day. It’s an art, a science, a delicate dance between websites. And one of the best ways to get your link-building groove on is through content collaborations, my friend. I’m talking about teaming up with other awesome websites and creating killer content together. So, if you want to up your link-building game, stop swinging blindly and start collaborating with other content kings and queens. Trust me, your website will thank you for it. 

2. Podcasts 

Anything that gives authority and gains a link is of value. Some will give more authority than others but even so think of podcasts as a way to get more eye on your business which can lead to more links from others who find your content of value. You may even be surprised at how you got some links. 

3. Social Media 

A bit like podcasts dont underestimate the power of brand awareness. being active on social media, whether it’s Instagram, TikTok, you name it, you are making your brand more visible meaning more chances to get those links. 

4. Public Relations (PR)

When we get featured in the press we gain links so this is a perfect opportunity to not only work on your brand and showcase it in local papers or online magazines but it is also an opportunity to gain reputable backlinks for big branded sites. 

Local SEO

And now from the 4 types of SEO, we are down to the final one which is local SEO.  This is for if your business caters to a particular neighbourhood or has a brick-and-mortar store, pay attention! Local SEO is your ticket to appearing in local search results, making it a cinch for nearby folks to stumble upon your business in the online world. 

So What Is Local SEO?

Local SEO refers to the process of optimising a business’s online presence to improve its visibility in local search results. This involves optimising the website and content for local keywords, claiming and optimising local listings on directories like Google My Business, and earning positive reviews from local customers. Local SEO also involves ensuring that a business’s location and contact information is accurate and consistent across online platforms. By implementing these strategies, businesses can increase their chances of appearing in local search results, which can lead to more foot traffic and online conversions from local customers. 

Definition Of Local SEO

 Local SEO basically takes all 4 types of SEO and adds a local twist to it. It’s all about tailoring your website to target specific geographical areas. This includes fine-tuning your website content and metadata to include local keywords, creating landing pages tailored to specific locations, and setting up Google My Business profiles.

The main aim of local SEO is to boost a business’s presence in local search results, making it simpler for local customers to discover and connect with the business online. 

Benefits Of Local SEO

 It’s like waving a magic wand to make your business more visible and attract all the right people in your neighbourhood. With local searches on your side, you’ll be reeling in more qualified leads and potential customers from your own backyard. Plus, it’s a great way to get the community buzzing about your brand, boosting your reputation and turning curious clickers into loyal customers. And let’s not forget about climbing those local search result rankings, making it a piece of cake for customers to track you down and hit you up.

Local SEO Optimisation Tips

Keyword Targeting

 Alright, so when it comes to Local SEO, it’s all about those local keywords. You know, the ones that people in your area are actually typing into Google. So, think along the lines of “best hairdressers in [your town]” or “[your city] car garage”. It’s all about catering to the hometown crowd, you know? 

The method is the same as what we talked about for on-page SEO the difference is you are just targeting different keywords. 

Google My Business 

So, you’re aiming to make an appearance on Google Maps, huh? Well, the key to dominating local search is to get your hands on Google My Business. It’s like the holy grail of free tools that allows you to take charge of how your business is presented in Google Search and Maps. You can slap on your business name, address, operating hours, glamorous photos, upcoming shindigs and everything else that tickles your fancy. The goal? To beef up your profile with as much juicy details as possible. Oh, and don’t forget to give it a spruce-up every now and then!

Local Listings 

These are like little hangout spots for your business info on the internet, outside of your own website. You can find them in online directories or local business groups on social media. Just a friendly reminder, make sure your business information is the same across all these listings. If there are any discrepancies, like a different address or phone number, it can totally throw search engines and potential customers. So keep a list of the ones you’ve joined and keep it consistent! 

Local SEO citation building

 Local SEO citation building is an essential part of improving a business’s online presence in specific areas. By creating consistent and accurate business listings across various online directories and platforms, businesses can improve their local search rankings. This involves ensuring that the business’s name, address, and phone number are consistent across all citations, as well as including relevant keywords and details about the business’s products or services.

Round Up On The 4 Types Of SEO

I know we have dived into SEO and the 4 types of SEO a lot so at a glance you can refresh your knowledge on what each do with the table below. 

Type Of SEO 

What It Does 

Why It’s Important 

On-Page SEO The content and keywords of your website.  The info that helps search engines understand your website. 
Off-Page SEO  Links outside of your website that link to your site.  Builds up on your site authority. 
Technical SEO  The cogs to your website.  Helps to make sure your site is working and providing a good user experience. 
Local SEO  Gets your business to show up in local searches.  Drives local customers to your business.

Can You Do One Type Of SEO VS All 4 Types Of SEO? 

 So, you think you can just cherry-pick one type of SEO and call it a day? Sorry, friend, but it’s not that simple. on-page SEO might give you a little boost in the search rankings, but without off-page SEO, you’re missing out on building credibility and trust with your audience. And let’s not forget about technical SEO – because, let’s face it, no one wants to visit a website that’s a pain to navigate.

Oh, and if you’re a local business, skipping out on local SEO is like leaving money on the table. It’s like trying to bake a cake with just flour and no eggs. Sure, you might have something, but it’s far from the delicious masterpiece it could be.

Long story short, you can’t just pick and choose when it comes to SEO. You need to cover all your bases if you want to truly dominate the search game. So, buckle up and embrace the mix of all four types of SEO – it’s the smart choice. 

Now, I know what you’re thinking: “That sounds like a lot of work!” And you’re absolutely right. But fear not, my friend, because Mango&Wild is here to save the day. Our monthly SEO packages cover all 4 types of SEO, so you can sit back, relax, and watch your website climb to the top of Google’s search results. It’s like having your own personal SEO fairy godmother, but without the pumpkin carriage and glass slippers. Sounds good, right?