Do Google Ads Work For Small Business

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In the vast landscape of digital marketing, small businesses often find themselves navigating through a myriad of options to enhance their online presence. One powerful tool that continues to be a game-changer is Google Ads. If you’re a small business owner pondering the effectiveness of Google Ads, this blog aims to shed light on the question: Do Google Ads work for small businesses?

Understanding Google Ads

Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to display their ads on Google’s search engine results page (SERP) and other Google properties. The platform operates on a pay-per-click (PPC) model, where you pay a fee each time someone clicks on your ad.

This is often where small business owners can feel like ads could be too expensive but it’s about having the right set up and understanding how ads work to ensure you reduce wasted ad spend. 

The Power Of Targeted Reach

One of the primary advantages of Google Ads for small businesses is its unparalleled ability to target a specific audience. With robust targeting options, businesses can tailor their ads based on factors such as location, demographics, interests, and search intent. This precision ensures that your ads reach the right people at the right time, maximising the chances of converting potential customers. 

There are Different Types Of Google Ads Campaigns You Can Set Up and each allows you to target in different ways but this again is another way to help small businesses really refine the results to allow ads not to be expensive. 

Instant Visibility

Unlike organic search engine optimisation (SEO) efforts, which take time to see results, Google Ads offer instant visibility. Small businesses can appear at the top of the search results for relevant keywords as soon as their campaigns go live. This is particularly advantageous for those looking to generate quick traffic, leads, or sales.

Cost-Effective Marketing

Contrary to the misconception that online advertising is expensive, Google Ads can be a cost-effective marketing solution for small businesses. With a well-optimised campaign, you have control over your budget, and you only pay when someone interacts with your ad. This makes it a scalable and measurable investment, allowing you to allocate resources wisely. 

Here at Mango&Wild we work with businesses of all sizes but we also work with many small businesses, showing google ads work for small businesses. There are many factors to understand the right budgets and strategies for each business as you are all unique but clients have run ads with as little as £300 per month. For more ecommer based businesses ads can be a little more expensive due to the competitiveness of products but again depending on this you can get results with the budgets you want. Our most recent client, Refined Home is seeing amazing results with ads with a 3.6% ROAS which you can read more here. Another client who are seeing great results is The Old Piggery, who are seeing even more so with a XXX ROAS, check out more on their results here

Measurable ROI

One of the strengths of Google Ads lies in its ability to provide detailed analytics and insights. Small businesses can track the performance of their campaigns, monitor the number of clicks, impressions, and conversions, and assess the return on investment (ROI). This data-driven approach empowers businesses to refine their strategies and allocate resources where they are most effective. When looking into a Google ads dashboard it can feel overwhelming to what data to look at but you can learn How To Measure Google Ads Performance here. 

Best Practices and Tips for Small Businesses Using Google Ads

Now we have dived into whether Google ads work for small businesses and why you should be using and not fearing from trying, let us help you further by helping you get your ads set up with some Google ads best practices and knowing fully How To Set Up Google Ads and What to Expect When Setting Up Google Ads Account.

Define Clear Goals

Before diving into Google Ads, identify your specific goals, whether it’s increasing website traffic, generating leads, or driving sales. This clarity will guide your campaign strategy. Also, look and understand Different Types Of Google Ads Campaigns You Can Set Up and define what is going to be right for you. 

Setting A Realistic Daily Budget For Google Ads

Setting a realistic daily budget for Google Ads is crucial for the success of any advertising campaign. The key is to allocate an amount that aligns with your business goals and expected return on investment. To start, it’s important to identify the maximum amount your business can comfortably spend on advertising each day. This may involve reviewing your overall marketing budget, considering your average cost per acquisition, and forecasting the potential revenue generated from Google Ads. It’s also essential to consider the competitiveness of your industry and the cost of keywords in your targeted market. By setting a realistic budget, you can ensure that you are not overspending and that your ad campaigns are sustainable over the long term.

Constant monitoring and adjustment are also crucial in ensuring that your budget is being optimised effectively to maximise the return on your investment. Overall, setting a realistic daily budget for Google Ads requires careful analysis and consideration of various factors to ensure the success of your advertising efforts and if you are unsure where to start with budgets then you can use Google Keyword Planner. Within Google Keyword Planner you can plan and forecast the results you can get while also showing the budgets you may need to run ads. 

Image showing Setting A Realistic Daily Budget For Google Ads.

Targeted Keyword Bidding For Small Business Google Ads

When it comes to ads and mostly search ads, it’s all about keywords. By identifying specific keywords that are relevant to the products or services offered by a small business, and bidding on those keywords, businesses can increase the visibility of their ads to potential customers who are actively searching for those products or services. Targeted keyword bidding allows small businesses to ensure that their ads are being shown to the most relevant audience, increasing the chances of attracting high-quality leads and potential customers. By carefully selecting and bidding on the right keywords, businesses can also optimise their ad spend by focusing on the most impactful terms, resulting in a better return on investment. This strategy allows small businesses to compete effectively with larger companies in the online marketplace, by prioritising exposure to the most valuable audiences and maximising the impact of their ad spend. 

Now when it comes to keywords there are a few different types of keywords that can be targeted which you can read here and by understanding this it will allow you to really refine your ads and minimise wasted spend. As an overview, the table below is a quick insight. 

Keyword Type Keyword  Shows For  Insight/Expense  How To Implement 
Broad  SEO Support  Searches related to your keyword so can show for just SEO This is the broden type so would create lots of awareness but could reach outside what you are looking for meaning wasted ad spend.  No symbols so implement as: SEO Support 
Phrase SEO Support  Searches with the same meaning so like SEO support near me  This is the best use for ads as this allows you to show for what you want along with a bit of stretch to increase awareness.  Use “ before and after the keyword like “SEO Support”
Exact SEO Support  Searches with the exact meaning or intent like SEO support  You will only show for the keyword you have said so the best way to keep your spend tight and to the specifics of what you want. Use [ before and after like [SEO Support]
Negatives  PPC  These are keywords you dont want to show up for To help reduce wasted send you can let Google know keywords you don’t want to show up for. N/A

Compelling Ad Copy

As well as the keywords you show up for you need to then make your ads click-worthy and also relevant to those keywords. Craft compelling and relevant ad copy that encourages users to click. Highlight unique selling points and incentives to attract attention.

Landing Page Optimisation

Everything needs to be relevant to your ads. Think if you are looking for SEO management would you want to land on a page about Google Ads Management? The answer is probably no so you need to ensure the journey from your ads to the page is all relevant. The ad’s job is to get them to your website but the job of your website is to convert them so ensure that the landing pages linked to your ads are optimised for conversions. A seamless user experience can significantly impact your campaign’s success.

Regular Monitoring And Adjustments

Understand How To Measure Google Ads Performance as with anything how do you know if it’s working if you are not monitoring and improving? Regularly monitor the performance of your campaigns and make adjustments based on the data. This may involve tweaking keywords, adjusting bids, or refining ad creatives.

Conclusion To Do Google Ads Work For Small Business

In conclusion, the question of whether Google Ads work for small businesses is met with a resounding yes. Google ads are worth it for small businesses.

When executed strategically, Google Ads can be a powerful tool for enhancing visibility, attracting targeted traffic, and driving measurable results. Small businesses willing to invest time in understanding the platform and refining their approach can unlock the full potential of Google Ads for their growth and success.

If you’re ready to take your Google ads to the next level but this all sounds like too much work, there is an alternative! Apply to work with Mango&Wild on a monthly Google ads retainer and let’s work together to scale your business.