Creating a bold and eye-catching brand from the mission statement and core messaging. With a strategic approach, it meant Barkes and Babes could confidently communicate the values with some becoming louder over time. Their core brand was to be discovered as a community, environment and people and pets brand, which can been seen through key messaging.
As well as the strategic creation of brand messaging and visual identity we expanded the brand further with additional assets and designs that could be utilised across brand platforms like packaging, socials and their website.
With the identity and assets created we then further developed marketing ideas on how the brand could utilise various marketing channels to connect with its audience. Additionally to this, we then showcase how the brand should be perceived. With it being a people and pet brand we knew all images needed to showcase both people and pets with only one or the other being in an image as a secondary photo. This was also essential for the marketing activity of influencer marketing.