Fine Tuned Wardrobe: SEO

Key Stats

Increase in search traffic
Visitor increase
Percent decrease in bounce rate meaning more people are landing and staying on the site


Fine Tuned Wardrobe is a sustainable fashion stylist, helping clients to cut back spending, knowing they have what they need in their wardrobe, it just needs to be paired right. Complete services offering in-person and virtual services as well as selling physical goods as clothing resells. They support their clients to reconnect to authentic life and style that celebrates them as individuals. 

Before working with Mango&Wild, most of their business came from social media, and this was the only platform they were marketing on. From following me on social media for a while and also having consultancy, it was time for the next level of new marketing platform support.


Mango&Wild came on board to support Fine Tuned Wardrobe with the optimisation of their Squarespace website. With it being Squarespace, we knew there would be many challenges faced and limitations to what we could do in terms of SEO. 

But this didn’t stop us. We ensured technical SEO was in the right place and that pages were linked as needed to pass authority and create a compelling user journey.

Essential services were then identified to work on first, and extensive keyword research was carried out to determine the best keywords within the industry that best fit each service offered. Once selected, the content was optimised on each page to suit.

As well as this for local optimisation, we also worked on the Google My Business page, ensuring everything was set up and optimised correctly. 

We have been working through the Fine Tuned Wardrobe site on a monthly basis, working on a few pages at a time, and more recently started a blog to expand our reach on keywords within the industry and to provide educational content for their target audience.


Since I began working with Fine Tuned Wardrobe in June 2021, we have seen a 45% increase in search engine traffic and we are currently ranking in the top position on Google for competitive keywords.


Fine Tuned Wardrobe: SEO
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“I have had the pleasure of working with Amy for over 2 years now on various projects for my website. 

As well as Amy being so professional she also goes above and beyond to help you get the results you are wanting. 

Amy has helped me with SEO on my website, something I didn’t know much about at all before talking to Amy, the results were great and I knew I had made the right choice having Amy help with this. She also was able to guide me through the process and I always felt I knew what was going on and why we were doing it, I felt totally in control. 

Amy also helped me remodel and rewrite the content for my website. She worked with my tight time scale and was able to deliver everything I wanted. 

Alongside all of this I have loved having Amy right by my side and her support has been invaluable. We continue to work together on ad-hoc basics growing the website more as my business grows. 

I have recommended Mango and wide to so many already and if you are wanting help and support from an expert with a heart of gold then Amy is your lady.”