Key Stats
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Increase in search traffic
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Visitor increase
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Decrease in bounce rate meaning more people are landing and staying on the site
Fine Tuned Wardrobe is a sustainable fashion stylist, helping clients to cut back spending, knowing they have what they need in their wardrobe, it just needs to be paired right. Complete services offering in-person and virtual services as well as selling physical goods as clothing resells. They support their clients to reconnect to authentic life and style that celebrates them as individuals.
Before working with Mango&Wild, most of their business came from social media, and this was the only platform they were marketing on. From following me on social media for a while and also having consultancy, it was time for the next level of new marketing platform support.
Mango&Wild came on board to support Fine Tuned Wardrobe with the optimisation of their Squarespace website. With it being Squarespace, we knew there would be many challenges faced and limitations to what we could do in terms of SEO.
But this didn’t stop us. We ensured technical SEO was in the right place and that pages were linked as needed to pass authority and create a compelling user journey.
Essential services were then identified to work on first, and extensive keyword research was carried out to determine the best keywords within the industry that best fit each service offered. Once selected, the content was optimised on each page to suit.
As well as this for local optimisation, we also worked on the Google My Business page, ensuring everything was set up and optimised correctly.
We have been working through the Fine Tuned Wardrobe site on a monthly basis, working on a few pages at a time, and more recently started a blog to expand our reach on keywords within the industry and to provide educational content for their target audience.
Since I began working with Fine Tuned Wardrobe in June 2021, we have seen a 45% increase in search engine traffic and we are currently ranking in the top position on Google for competitive keywords.
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