SEO Vs PPC: What’s The Difference?

Picture of a laptop showing PPC

When it comes to digital marketing, two terms that are often thrown around are search engine optimisation (SEO) and pay-per-click (PPC). SEO stands for search engine optimisation and involves optimising a website with the aim of improving its ranking in search engine results pages (SERPs). PPC, on the other hand, stands for pay-per-click and involves […]

Are Google Ads Worth It For Small Business

helping small businesses know google ads are worth it

As a small business, paid ads could be the last thing you think of due to all the ad spend that goes with it. The question often is are Google Ads worth your effort. It could be that you have dabbled in them and have had bad results or don’t consider it worth the trouble. […]

How To Check If Your SEO Is Working

SEO is a lengthy undertaking. Although you may experience some short-term triumphs, such as enhancing your technical SEO and seeing your website speed performance rankings take off, actually appearing higher on Google’s SERPs (Search Engine Result Page) takes a bit of time. To stay motivated and reach all of your SEO objectives, you will need […]

Comparing Facebook Ads Vs Instagram Ads: What Is Most Beneficial For Your Business?

facebook ads vs instagram ads

When it comes to running ads on social media, the decision often comes down to Facebook ads vs Instagram ads. Both platforms are incredibly popular, with billions of users worldwide, and can offer businesses a great way to reach their target audience.  However, some important differences between them should be considered when deciding which is […]

Different Types Of Google Ads Campaigns You Can Set Up

Google Ads campaigns are an effective way to reach potential customers, increase brand awareness and grow your business. There are many different types of Google ads campaigns you can set up but with the right campaign setup, you can maximise your return on investment (ROI) by targeting the right people with the right message at […]

Best SEO Tools, Including Free Tools For SEO

Google on a computer looking at best seo tools including free ones

What Are The Best Free SEO Tools? The best free SEO tool is a valuable asset to any business owner or online business. Free SEO tools are most often used to help optimise websites for better rankings in search engines. These tools can provide insights into how your website is performing in terms of organic […]

Ready for 2023’s Marketing Trends?

graph showing an increase to 2023 marketing trends

As 2023 quickly approaches, as small (but mighty) business owners, we must start preparing for the upcoming 2023 marketing trends of the future. We must begin to look ahead and anticipate what changes the next few years will bring to stay ahead of the competition. Some key marketing trends expected to affect 2023 include AI-driven […]

How To Use TikTok For Business: 6 Tips For Success

TikTok For Business. My Business Profile

From becoming the trend back in 2020, TikTok is the new kid on the block when it comes to social media platforms. As with anything new there are always questions on how to use TikTok for business. So let’s dive into my six best tips for using TikTok for business!  PS listen to my latest […]

Get To Know Google Analytics 4

Get To Know Google Analytics 4

You may know Google Analytics as this or universal analytics but it’s all soon to change to Google Analytics 4 (GA4).  What Is Google Analytics  Like social media insights, Google analytics is this, but for your website. It’s a platform that stores all your website data, providing you as the business owner with statistics and […]