SEO Vs PPC: What’s The Difference?

Picture of a laptop showing PPC

When it comes to digital marketing, two terms that are often thrown around are search engine optimisation (SEO) and pay-per-click (PPC). SEO stands for search engine optimisation and involves optimising a website with the aim of improving its ranking in search engine results pages (SERPs). PPC, on the other hand, stands for pay-per-click and involves […]

Are Google Ads Worth It For Small Business

helping small businesses know google ads are worth it

As a small business, paid ads could be the last thing you think of due to all the ad spend that goes with it. The question often is are Google Ads worth your effort. It could be that you have dabbled in them and have had bad results or don’t consider it worth the trouble. […]

Comparing Facebook Ads Vs Instagram Ads: What Is Most Beneficial For Your Business?

facebook ads vs instagram ads

When it comes to running ads on social media, the decision often comes down to Facebook ads vs Instagram ads. Both platforms are incredibly popular, with billions of users worldwide, and can offer businesses a great way to reach their target audience.Β  However, some important differences between them should be considered when deciding which is […]

Different Types Of Google Ads Campaigns You Can Set Up

Google Ads campaigns are an effective way to reach potential customers, increase brand awareness and grow your business. There are many different types of Google ads campaigns you can set up but with the right campaign setup, you can maximise your return on investment (ROI) by targeting the right people with the right message at […]