Creative, Captivating, Customer-Convincing Content
Content marketing’s no longer a choice – it’s a must-have.
But when you’re already busy actually running your business, who the heck has time for creating content?!
Not you, that’s for sure. But we do…
Attract, engage, convert: content marketing does it all
What on Earth is content marketing?!
It’s content. For marketing. Duh.
More specifically, content marketing covers every piece of content your business puts out into the online world that’s designed to attract, engage or convert your audience into paying clients.
It’s emails, it’s blog posts, it’s social media, it’s your website – anything that has words and is used for marketing is content marketing.
You’re probably already doing it, without even realising. But the true power of content marketing comes when you do things strategically, creatively and cohesively – which is why handing your content marketing over to someone like us not only saves you time and energy but also actually gets results!
We Create Content So You Don’t Have To
Website Copywriting
If you’re sitting here reading these words, you’re evidence that website copywriting matters. We write copy that Google loves, your clients love, and makes you money.
Blog Writing
Do people even read blogs anymore?! YES, they do. And Google does too. Blogging is the best way to get new visitors to your website and convince them you know your stuff.
Email Marketing
Email still has one of the biggest ROIs out there. It’s a chance to have 1:1 conversations with people who actually want to hear from you, so you can nurture new clients
Social Media Management
Creating content for social media is tough. Instead of getting stuck in a scroll-hole looking for ‘inspo’, we’ll manage your socials strategically to organically grow your audience.
If you’re sitting here reading these words, you’re evidence that website copywriting matters. We write copy that Google loves, your clients love, and makes you money.
Do people even read blogs anymore?! YES, they do. And Google does too. Blogging is the best way to get new visitors to your website and convince them you know your stuff.
Email still has one of the biggest ROIs out there. It’s a chance to have 1:1 conversations with people who actually want to hear from you, so you can nurture new clients
Creating content for social media is tough. Instead of getting stuck in a scroll-hole looking for ‘inspo’, we’ll manage your socials strategically to organically grow your audience.
Wanna learn how to do content marketing yourself, with an expert by your side?
Let’s do it together! With content marketing consultancy, we’ll help you understand how to create captivating content without the overwhelm.
Is content marketing really worth it?
99%
of us check our email inboxes every single day – with some people checking up to 20 times a day! If you’re sending emails, they will be seen.
70%
of us would rather get information from blog posts than from ads. So when you think “no one reads blogs anymore” – you’re wrong!
3 x
as many leads are generated through content marketing than outbound marketing – and it costs 62% less. That’s a healthy ROI!
Why trust Mango & Wild with your content marketing?
We love words. We love marketing. We love strategy. We love everything about content marketing in all its forms.
But above all that, we love making a difference to small businesses. That’s what we were born to do – and we’re doing it!
Mango & Wild isn’t just an agency – we’re your partners in marketing and we go out of our way to help your business hit the massive goals you’re dreaming of.
We walk the walk, too - check out the Wild Words blog to learn all about content marketing (through our own content marketing!)
And if you’ve still got questions about content marketing, keep reading…
If anyone knows what content marketing is, it’s surely the Content Marketing Institute, right?! Here’s how they define content marketing:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
The key thing here is that content marketing is strategic – it’s not enough to post random blog posts or share your favourite dinner on Instagram. Content marketing always starts with planning and revolves around producing content that your audience actually want to see.
In our experience, paid ads work best in combination with content marketing.
Paid ads, whether it’s Google Ads or social media advertising, get eyeballs on your business – but if your website copy sucks, you have no blog posts, you’re ghosting social media or you send no emails ever, you’ll find it difficult (almost impossible) to turn those eyeballs into paying customers.
Content marketing is the lifeblood of your business. It’s the way you communicate with potential clients and, more importantly, it’s how you build a level of trust between your business and your audience. If you’re only running ads and not doing any form of content marketing, that trust is way more difficult to build!
It depends…
Content marketing is definitely a long-term strategy and it can sometimes take time to start seeing results – but that definitely doesn’t mean it’s not worth it!
The goal of content marketing is to build trust, grow your audience, and convert that audience into customers. If you’re starting with a large audience already, you might find that you’ll see results really quickly. If you’re starting with nothing, growing organically through content marketing might take a few months – but the name of the game is consistency!
Businesses that use content marketing consistently are more likely to see long-term success than businesses who dabble – which is why handing your content marketing over to someone like us can really help you to see an ROI.
