Cookie Policy
1. Introduction
This Cookie Policy explains how Mango & Wild (operated by Amy) uses cookies and similar tracking technologies on mangoandwild.com. It should be read alongside our Privacy Policy.
By continuing to use our website, you agree to our use of cookies where consent is required. You can manage your preferences at any time using the cookie banner at the bottom of our website.
2. What Are Cookies?
A cookie is a small text file placed on your device when you visit a website. Cookies help the website recognise your browser and remember certain information about your visit – such as your preferences or whether you’ve visited before.
Cookies can be:
- Session cookies – deleted automatically when you close your browser
- Persistent cookies – remain on your device until they expire or you delete them
3. Cookies We Use
a) Strictly Necessary Cookies
These cookies are essential for the website to function. They do not require your consent.
| Cookie Name | Purpose | Type | Duration |
| cookieyes-consent | Stores your cookie consent preferences | Necessary | 1 year |
| cookielawinfo-checkbox-* | Records consent status per category | Necessary | 1 year |
| viewed_cookie_policy | Records if you’ve viewed the cookie policy | Necessary | 1 year |
| PHPSESSID | Maintains your session on the website | Necessary | Session |
b) Analytics Cookies
These cookies help us understand how visitors use our website. The information is aggregated and anonymous. Under the Data (Use and Access) Act 2025, certain analytics cookies may not require consent – however, we continue to request consent as best practice.
| Cookie Name | Purpose | Type | Duration |
| _ga | Google Analytics – distinguishes users | Analytics | 2 years |
| _gid | Google Analytics – distinguishes users | Analytics | 24 hours |
| _gat / _gat_UA-* | Google Analytics – throttles request rate | Analytics | 1 minute |
| _ga_* | Google Analytics 4 – session persistence | Analytics | 2 years |
c) Marketing & Advertising Cookies
These cookies are used to track visitors across websites and display relevant advertisements. They require your consent.
| Cookie Name | Purpose | Type | Duration |
| _fbp | Facebook Pixel – tracks visits for ad targeting | Marketing | 3 months |
| fr | Facebook – ad delivery and measurement | Marketing | 3 months |
| _gcl_au | Google Ads – conversion tracking | Marketing | 3 months |
| _dc_gtm_UA-* | Google Tag Manager – tag firing | Marketing | Session |
| NID | Google – ad personalisation | Marketing | 6 months |
| IDE | Google DoubleClick – ad targeting | Marketing | 13 months |
| test_cookie | Google – checks if cookies are supported | Marketing | Session |
d) Functional Cookies
These cookies allow the website to provide enhanced functionality and personalisation.
| Cookie Name | Purpose | Type | Duration |
| lidc | LinkedIn – routing of data | Functional | 1 day |
| bcookie | LinkedIn – browser identifier | Functional | 1 year |
| li_gc | LinkedIn – stores guest consent | Functional | 6 months |
4. Third-Party Cookies
Some cookies on our site are set by third-party services we use. We have no direct control over these cookies. Please refer to the privacy policies of the relevant providers:
- Google Analytics: policies.google.com/privacy
- Meta (Facebook/Instagram): facebook.com/policies/cookies
- LinkedIn: linkedin.com/legal/l/cookie-table
5. Changes Introduced by the Data (Use and Access) Act 2025
The Data (Use and Access) Act 2025 (DUAA), which came into force on 19 June 2026, introduces greater flexibility around cookies used for analytics, security, fraud detection, and service improvement. These may be used without prior consent in certain circumstances.
We have reviewed our cookie use in light of the DUAA. Where there is any ambiguity – particularly around cookies that serve both analytics and marketing purposes – we continue to request consent as a best-practice approach.
6. Managing Your Cookie Preferences
You can control and manage cookies in the following ways:
- Cookie banner: Use the preference settings available in the banner at the bottom of our website
- Browser settings: Most browsers allow you to block or delete cookies. See the links below for guidance:
Chrome: support.google.com/chrome/answer/95647
Firefox: support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Edge: privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
Please note: blocking all cookies may affect how our website functions and may limit some features.
7. Contact Us
If you have questions about our use of cookies or wish to exercise your data rights, please contact:
- Amy, Mango & Wild
- Email: amy.cook@mangoandwild.com
- Website: mangoandwild.com/contact-us
If you are unhappy with how we handle your data, you have the right to raise a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
