PPC Advertising That Gets You Clients Without Costing You Millions
Get seen by the perfect people at the perfect moment
PPC = Pay Per Click. In other words, paid advertising that gets you seen by your ideal clients at the exact moment they’re looking for you.
You know your ideal clients are out there somewhere and that you have just the thing they’re looking for – but they’re not in your inbox, so where the heck are they?!
The chances are, they’re already looking for you. They’re either Googling the exact thing you can help them with or they’re scrolling on social media putting off trying to find someone to help them with their problem. But you’re just not putting yourself front-and-centre to give them the opportunity to click on your business.
If that’s you, PPC is the answer.
With a little cash injection, you can run targeted advertising to precisely the person you want to attract – so instead of waiting around and praying to the inbound marketing gods that someone will eventually find you, you can relax knowing that you’ve got PPC campaigns running so damn well that you’ll have enquiries ready and waiting whenever you need them.
Let us do the PPC heavy-lifting for you
Google Ads Management
Just can’t face learning the difference between Campaigns and Ad Groups and Ads and bidding strategies?! I don’t blame you. But I love that stuff. Hand over your Google Ads Management to me so you know it’s in safe hands.
Google Ads Audit
Dabbled in Google Ads, but not seeing the flood of enquiries you want?! You need a Google Ads Audit. I’ll look at what you’re doing, what you’re missing out on, and what you can do to tap into your market without wasting a single penny.
Social Media Advertising
Ever bought something from a social media ad just because? Me too! Because social media advertising is powerful. Let me set up, optimise and manage your social media advertising campaigns to get people handing over their cash, fast.
Just can’t face learning the difference between Campaigns and Ad Groups and Ads and bidding strategies?! I don’t blame you. But I love that stuff. Hand over your Google Ads Management to me so you know it’s in safe hands.
Dabbled in Google Ads, but not seeing the flood of enquiries you want?! You need a Google Ads Audit. I’ll look at what you’re doing, what you’re missing out on, and what you can do to tap into your market without wasting a single penny.
Ever bought something from a social media ad just because? Me too! Because social media advertising is powerful. Let me set up, optimise and manage your social media advertising campaigns to get people handing over their cash, fast.
Is PPC advertising really worth it?
200%
is the average ROI (return on investment) for businesses using Google Ads. Which means that you could spend £100 on PPC and generate £200 of work – if you’re doing PPC properly!
90%
of all internet users can be reached by advertising on Google’s Display Network. Which means there’s not a single part of your market that you can’t reach through PPC advertising.
$134 billion
was spent on social media advertising in 2022. Why? Because it works! And if you’re not one of those already advertising on social media, your competitors almost certainly are.
The proof is in the PPC-pudding
Why trust Mango&Wild with your PPC marketing?
Because we’re not like the other PPC agencies out there!
We won’t take your monthly fee and do diddly-squat work on your account. We won’t fob you off with jargon and complicated words and statements about mysterious ‘updates’ that may or may not be affecting your PPC performance…
That’s just not us. We’re all about transparency here. We follow through on our promises, deliver the best service we can and keep you in the loop at every turn – so that you can experience the power of PPC advertising for yourself, without the stress.
Want even more proof we know PPC?! Check out our PPC insights on the Wild Words blog
And if you’ve still got questions about PPC advertising (we don’t blame you!), keep reading…
PPC marketing (or PPC advertising) is a marketing/advertising channel that uses paid advertisements to reach customers online.
Just like paying for an ad in the local newspaper, PPC advertising allows you to pay for an ad to be shown to an audience online (whether that’s on Google or social media) – so that you get your business in front of ideal clients without waiting for or relying on SEO or organic social media efforts.
The difference between PPC advertising and an ad in a newspaper is that a) you get detailed data about who sees and pays attention to your ad (which a newspaper just can’t give you), b) you only pay for that advertising space when someone actually clicks on your ad (hence, Pay Per Click) and c) you can target exactly who you want your ad to be seen by, so you’re not wasting money on people you don’t actually want to work with.
Google Ads and social media ads are both forms of PPC advertising, i.e. you show an ad to a potential customer and pay when someone clicks or interacts with that ad.
The difference is the platform that those ads are on.
Google Ads are shown to users who are actively searching for something using Google or shown via Google’s Display Network (visual ads on other people’s websites) to people who’ve previously interacted with your website or shown an interest in your services.
Social media ads are shown to people using a particular social media platform. You can place ads on Instagram, Facebook, Twitter, Snapchat, TikTok, LinkedIn – basically every social media platform has an advertising function, where you can pay to show your products or services in people’s feeds while they’re falling deep into a scroll hole.
The platform that’s best for your business depends on a number of factors, but mostly depends on who your ideal client is and where they spend their time online. For younger audiences and businesses selling low-cost products, social media ads might be better than Google Ads. But for service-based businesses selling higher-cost services in a particular geographic location (e.g. gardeners, dog groomers, etc), Google Ads might be better.
How long is a piece of string?!
You can run Google Ads or social media ads for a couple of quid a day, or you can put thousands into campaigns every month – it really depends on your budget, the competitiveness of your industry, and the results you’re hoping to achieve.
For PPC Management, your advertising spend is outside of your PPC Management fees. Management fees start from £200 per month, depending on your ad spend.
