The Essentials To Setting Up & Using GA4

Do you want to know exactly who is visiting your website, where they came from and what they are doing whilst they are there?

Then this workshop is for you!

Having Google Analytics on your website is key to not only understanding your customer but also giving you valuable insights into how your marketing strategy is performing. 

If you’re a small business owner who has landed here, you either already use Google Analytics or you’ve never heard of it. Well, let me tell you, either way, this workshop is for you.

Google Analytics is changing, and soon the new updated version, GA4, will be released. 

“Changing?!” I hear you! It seems like in the marketing world, when we get used to something, it constantly changes. However, this one seems to be for a good cause, as GA4 has been created with new and improved features for the future of measuring data.

This new version of Google Analytics will help to better:

• Collect both website and app data to better understand the customer journey
• Uses events instead of session-based data
• Includes privacy controls such as cookieless measurement, and behavioural and conversion modelling
• Direct integrations to media platforms help drive actions

The more data you have the more you can improve your marketing strategy and customer knowledge, so this is one change we are on board with. However, I do get it if you’re not overly excited about it because Google Analytics does seem complicated and very tech focused. This is why I’ve created a course to walk you through, step by step, adding the new update to your website.

The course covers:

• Switching from Google Analytics to GA4
• Installing Google Tag Manager
• Setting up Google Tag Manager
• How to report 
• How to use the Explore Tab

Each section is broken down into tutorial videos that will be sent weekly to your email to allow you to watch, digest and implement each stage. 

The support doesn’t stop there! I am also offering a FREE 30 minute consultancy call to go over your set-up and optimise your account further by setting up goal conversions too.

GA4 is essential for all websites, which means this course is a must-have!

What are you waiting for? Sign up for instant access!